The FINANCIAL — InterContinental Hotels Group has signed a management agreement with Amburaya Resort Company Limited to rebrand the Sheraton Pattaya Resort, a luxury resort nestled in the Phratamnak Hills south of Pattaya Bay, to InterContinental Pattaya Resort.
The Resort will be operating under the InterContinental brand in April 2016. The 156-room beachfront resort located five-minute walk from the Pattaya Exhibition and Convention Center, will offer a selection of superior, premium rooms and villas, in a lush, exotic locale, coupled with unparalleled service, according to IHG.
Guests can look forward to a variety of cuisine at the hotel’s all day dining and signature restaurant, and unwind by the three lagoon swimming pools, work out at the fitness centre or indulge in an array of relaxing treatments at the spa. In the months following the opening, the resort will also feature a Club InterContinental lounge and Planet Trekkers, a dedicated space for young guests, as part of the new offerings to reposition the property to an InterContinental Resort. Guest rooms will be renovated including the creation of Club InterContinental rooms on a dedicated floor. InterContinental Pattaya Resort will join Holiday Inn Pattaya to be the second resort managed by IHG in the popular beach destination.
Clarence Tan, Clarence Tan, Senior Vice President, Development, AMEA, IHG said: “As one of Thailand’s top beach destinations, Pattaya attracts both international visitors and locals from other Thai cities looking for an idyllic weekend getaway. Phratamnak Hill is a prime location and one of the most exclusive areas along the coastline, which is perfect for the first InterContinental resort to cater to guests who want a luxurious experience. We’ve had a great partnership with Amburaya Resort Company Limited who we launched our Holiday Inn Express brand in Bangkok with, and we are delighted to work with them again to provide guests with exceptional experiences in Pattaya.”
Amburaya, who owns Holiday Inn Express Bangkok Siam, has a proven track record in high quality hotel developments and continue to expand its portfolio of hotels and resorts in key cities across Thailand.
Sunny Bajaj, Managing Director, Amburaya Resort Company Limited, said, “The InterContinental brand is globally recognised for its consistency in delivering top-notch luxury travel standards. With the growing popularity of Pattaya amongst luxury travellers, partnering with IHG is a strategic decision for us to bring our property up to the next level catering to guests seeking luxurious experiences. We are confident InterContinental Pattaya Resort will be one of the most highly sought-after hotels in Pattaya, and look forward to a great partnership with IHG for many years to come.”
InterContinental Hotels and Resorts is one of the world’s leading hotel brands with a long and successful heritage since the first InterContinental was founded in 1946. Today, InterContinental is an award-winning brand, picking up accolades such as the coveted title of “World’s Leading Hotel Brand” at the World Travel Awards last year – an award it has held for six consecutive years; and the title of “Best Hotel Brand Worldwide” in this year’s Business Traveller Middle East Awards.
Globally, IHG operates 184 InterContinental Hotels & Resorts, with 52 hotels due to open in the next three to five years.
In Thailand, there are three InterContinental Hotels & Resorts: InterContinental Bangkok, InterContinental Hua Hin Resort and InterContinental Samui Baan Taling Ngam Resort, and 15 other hotels across Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo. The company has 15 hotels and resorts in its development pipeline, due to open in the country within the next three to five years.