The FINANCIAL — Through guest and hotel owner insights, InterContinental Hotels Group (IHG), one of the world’s leading global hotel companies, announced the next evolution of the prototype for its Holiday Inn Express brand, according to IHG.
Developed for the brand’s portfolio of hotels in the U.S. and Canada, the updated prototype design is designed to further position the Holiday Inn Express brand as the “smart” choice for guests and owners.
This next generation prototype is expected to deliver even better on meeting guests’ changing needs, and driving value for owners. Over the past 14 years, the Holiday Inn Express brand has become one of the largest and fastest-growing hotel brands in the industry. The newly-evolved prototype will build on this successful track record and accelerate growth in the key markets where ING target guests travel.
“Our guests are at the heart of what we do, and the updates we’ve made to our already successful prototype design are deeply rooted in guest insight,” said Jennifer Gribble, Director, Head of Americas Holiday Inn Express Brand, IHG. “The Holiday Inn Express brand target guest travels for both business and leisure, values efficiency and simplicity, and wants a great ‘base camp’ when they travel, and the updated prototype includes purposeful design features to deliver on those needs,” she added.
Discussion about this post