The FINANCIAL — InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has announced the signing of a dual branded hotel development near Heathrow Airport, London. The two hotels Holiday Inn London – Heathrow Bath Road and Staybridge Suites® London – Heathrow Bath Road will operate under a franchise agreement with Bathroad Corp Sarl.
Due to open in 2018, the 190 room Staybridge Suites property will be built alongside a new 433 room Holiday Inn hotel. Located on Bath Road, the hotels are close to the main entrances to Terminals 1,2&3 of Heathrow Airport, one of the world’s major international airports, serving 75 million air passengers annually, according to IHG.
Holiday Inn London – Heathrow Bath Road will feature the brand’s signature Open Lobby, which takes a unique approach to the in-hotel experience for guests. The Open Lobby combines the front desk, lobby, restaurant, bar, lounge area and business centre into one open, cohesive space, and has a refreshing new design to give it a more contemporary feel.
The Staybridge Suites London – Heathrow Bath Road will feature spacious studios and one-bedroom suites, which are well thought out for apartment living. The suites include fully equipped kitchens, LED TV’s, large work areas, air conditioning and free wireless internet throughout.
With both hotels in the same building, the dual branded model allows for operational efficiencies through shared facilities and amenities whilst at the same time as offering guests a choice of accommodation to fit their needs. These two hotels will also contain seven meeting rooms, an onsite gym each and over 300 parking spaces.
Philip Lassman, Development Director, UK & Ireland, IHG said: “We’re delighted to have established a new partnership with Bathroad Corp Sarl and to be working on this project together. We’re confident the combination of brands, coupled with the hotels’ great location; will make these two hotels the number one choice for business and leisure guests staying at Heathrow. This is an exciting time for IHG as we continue to grow a pipeline of quality hotels here with our portfolio of preferred brands.”
Morris Katri, Director, Bathroad Corp Sarl said: “With the number of visitors coming to and from Heathrow Airport, this dual branded development is especially suited to its location. With two hotels we can appeal to a wider pool of guests and the full suite of food and beverage and meetings services offered at Holiday Inn complements the Staybridge Suites service offer perfectly. They are perfect for not only business travellers but also for families and those who may be spending an extended period away from their home and family.”
Staybridge Suites offers a warm, social and home-like environment for guests spending an extended period away from home. There are currently six Staybridge Suites properties in Europe with a further three in the pipeline.
With 1,196 hotels worldwide, the Holiday Inn Hotels & Resorts brand is the most widely recognized hotel brand in the world. Holiday Inn Hotels & Resorts has been leading the way for over 60 years – from being the first hotel brand to let Kids Stay and Eat Free®, to being the first hotel Olympic Partner to help run the Athletes’ Village at the London 2012 Olympic and Paralympic Games, and introducing innovations such as the open lobby concept which creates a next generation public space where guests can both work productively and enjoy leisure time.