The FINANCIAL — InterContinental Hotels Group has signed a dual-brand management agreement with PT. Graha Agung Indahsentosa to debut two hotels, Holiday Inn Resort Bintan Lagoi Beach and Hotel Indigo Bintan Lagoi Beach in Bintan, Indonesia. Set to open in 2019, the new-build hotels will be situated in the prime Lagoi Bay area.
Each hotel will feature unique offerings that appeal to a diverse pool of travellers. Designed to reflect the local culture, character, and history of the surrounding neighbourhood, the Hotel Indigo brand offers a stylish and inspiring boutique experience with the quality and consistencies promised by a global hotel brand. Holiday Inn specialises in comfortable mid-scale accommodation with warm service at a great value to encourage guests to do more of what they love while travelling, according to IHG.
Commenting on the milestone, Rajit Sukumaran, Chief Development Officer, IHG Asia Middle East and Africa said: “Indonesia is a key market for IHG; it is a diverse market, with a strong leisure and business pull, and the well-placed for easy travel between Australia, Southeast Asia and Singapore. In the past year we have seen a growing demand for the Holiday Inn and Hotel Indigo in Bali, Jakarta and Semarang.” “IHG sees a lot of potential and opportunities in Indonesia and we are delighted to work with our partner PT. Graha Agung Indahsentosa on this exciting development. ““This presents an excellent opportunity for us to introduce our Holiday Inn and Hotel Indigo brands, providing a mix of brand offerings to cater to the influx in travellers and their various needs – from travellers seeking quality midscale accommodation, to those who enjoy a refreshingly local experience, with the consistency of an international brand.”
Holiday Inn
The 250-room Holiday Inn Resort Bintan Lagoi Beach will provide midscale accommodation ideal for family travellers, complete with a large pool as well as accessible food options at the hotel’s all-day dining and specialty restaurants. Families with children will enjoy signature offerings, such as the ‘Kids Eat & Stay Free’ programme, which provides young guests with all-inclusive meals during their stay. The hotel will also offer eight versatile meeting spaces, including a large ballroom with a capacity of 300 people, and function rooms that can hold between 20 to 100 delegates each to cater to business travel needs.
Hotel Indigo
Hotel Indigo Bintan Lagoi Beach on the other hand will feature a variety of locally inspired dining options at its neighbourhood café and a destination beach restaurant, in addition to thoughtful guest amenities including a gym and infinity swimming pool. It will also be equipped with a board room to cater to VIP meetings.
Both hotels will have access to an award-winning spa for guests to rejuvenate and will be situated on a premium 9.2-hectare beachfront site owned by developer PT. Graha Agung Indahsentosa. Bintan has always been a popular destination for leisure travel, and with the upcoming Bintan International Airport scheduled for completion next year, international tourist arrivals to Lagoi are expected to increase twofold from the current 320,000 visitors annually. Located a short 10-minute drive from the Bandar Bentan Telani ferry terminal, visitors can enjoy a smooth and quick transit to the hotels.
Arief Sugianto, Chairman, PT. Graha Agung Indahsentosa, said: “We are delighted to be working with a company like IHG with such a strong track record for creative world-class hotels with not one but two of IHG’s well-known hotel brands. The Holiday Inn brand is well-loved and recognised by travellers all around the world, while the Hotel Indigo brand lends a stylish, refreshing touch to the mix, as the world’s first globally branded boutique hotel brand. We are confident that each of the brand’s distinctive strengths, complemented by the excellent location, will be well-received by travellers when we open our doors in 2019.”
Indonesia is an important market for IHG and is home to 22 IHG properties across four brands: InterContinental, Crowne Plaza, Holiday Inn, and Holiday Inn Express, with a further 23 hotels in the development pipeline.
Recently, IHG launched a Bahasa language IHG Mobile application making it easier for customers to book direct in their own language. The awards winning IHG App is now available on mobile in 17 languages.
Across South East Asia, there are 23 Holiday Inn properties and two Hotel Indigo properties open, and an additional 21 Holiday Inn and nine Hotel Indigo hotels and resorts due to open within the next three to five years.
