In Milan a new GUINNESS WORLD RECORDS title has been broken

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The FINANCIAL — The tallest structure built with LEGO bricks has achieved a new GUINNESS WORLD RECORDSTM title: 35 meters of more than half a million colorful LEGO bricks. After five days of fun and creative collaboration, thousands of enthusiastic LEGO builders of all ages have contributed to a GUINNESS WORLD RECORDSTM title at Fabbrica del Vapore.

The grand finale culminated at 4 pm when Alessandro Cattelan, familiar Italian TV face and voice of Radio DEEJAY, using a crane added the last brick to the tower, securing a historical entry into the record books. The LEGO tower was measured and the record officially announced by Lorenzo Veltri, Guinness World Records adjudicator, who attended the event closure ceremony, according to LEGO.

Each tiny LEGO brick has been an important contributor to reach the record, just as everyday actions are important to build a better future. As a symbol of this idea, the LEGO Group donated 7 Euros for every centimeter built of the tower to Urban Oasis – a project, which focuses on the protection and development of Urban Oasis in collaboration with the World Wildlife Fund (WWF).

The event took place from June 17th to June 21st and was visited by more than 50.000 spectators 18.000 keen builders. Children and grown-ups had fun in the free play area where they as part of the building activity also received simple and effective advice on how to preserve our planet. All of this was happening while Radio DEEJAY fans were building the logo of the radio station.


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