The FINANCIAL -- On August 5, Marriott Caribbean & Latin America Resorts announces its new Fit in Paradise initiative with YouTube fitness personality and blogger Sarah Dussault – also known as Sarah Fit. Marriott Caribbean & Latin America Resorts has partnered with Sarah Fit, one of YouTube’s most-viewed fitness gurus with over 200,000 subscribers, to show viewers and guests how easy it is to stay healthy and active while visiting any of the Collection’s eight resorts.
As part of the initiative, Sarah Fit is visiting each of the Collection’s resorts, where she is filming a series of workout and lifestyle videos which will be rolled out across her social media channels, as well as those of Marriott Caribbean & Latin America Resorts. These videos will feature Sarah Fit engaging in a specific workout set amidst the backdrop of each resort, according to Marriott.
In addition to workouts, she is also producing videos that showcase the resorts themselves, as well as their local destinations. Viewers will be able to follow along with Sarah’s adventures as she navigates her favorite activities and experiences at each resort.
Based on her experiences, she is also developing property-specific fitness and wellness tip sheets, highlighting the coolest ideas to stay active and the most delicious ways to eat healthy at each destination. Examples include experiencing the juice and kombucha bar at Grand Cayman Marriott Beach Resort or taking a SUP Yoga class at Frenchman’s Reef & Morning Star Marriott Beach Resort. The tip sheets are tailored to each resort and will be available in the hotel rooms to allow guests to capitalize on her advice during their stay.
To help travelers enjoy both healthy and flavorful meals while on the road, Sarah Fit is creating menu recommendations highlighted at a designated restaurant in each resort, in addition to crafting a signature Sarah Fit cocktail alongside property mixologists. Sarah Fit’s fitness tips, signature drink and menu choices will be available at the resorts throughout the year.
“We’ve created this partnership in order to help our guests enjoy a healthy yet fun experience while staying at our resorts,” explained Michelle Bozoki, Director of Marketing & eCommerce for Caribbean & Latin America Resorts. “Like our resorts, Sarah Fit brings an enthusiastic approach to a healthy lifestyle, while offering advice and tips that are both valuable and attainable. We are excited to share her expertise and insights with our guests, while showcasing our beautiful resorts and destinations to her very loyal followers. Sarah Fit’s audience is largely millennial women interested in travel and a healthy lifestyle, so the partnership also allows us to better target this important demographic.”
Known for her energetic approach, Sarah Dussault has turned a personal passion for fitness into a full-time career as a trainer and blogger. Her YouTube videos have been viewed more than 120 million times as she realizes her goal to enable her viewers’ desire for healthy living. According to Dussault, “I’m especially interested in helping people eat clean and get fit so they can feel confident in the way they look without depriving themselves of a social life or, in the case of my work with Marriott Caribbean and Latin America Resorts, a fun vacation.”