The FINANCIAL — India’s top business daily, The Economic Times makes its much anticipated debut on television with ET NOW. The latest offering from Times Global Broadcasting Corporation Limited (TGBCL), ET NOW brings the Economic Times advantage to television, redefining the way business news is presented.
ET NOW’s firebrand team has been selected from the crème de la crème of global business journalism and is powered by the Economic Times. Through a strategic content alliance with Reuters, ET NOW will deliver global news with an India perspective. Breaking stories that matter, and with cutting-edge analysis, insider perspectives and skilled advice, ET NOW's galaxy of reporters, experts, economists and analysts will give viewers compelling reason to “unmute business news”.
Chintamani Rao, CEO of TGBCL said, “The Economic Times is India’s premier source of news for and about business, and now it’s on television. Together The Economic Times and ET NOW have unmatched news gathering prowess and unparalleled access to people who matter in and to business. All day ET NOW will bring viewers not just market data but a 360-degree understanding of the markets, with news, analysis and commentary for investors and market professionals. And of course, with the credibility of The Economic Times.”
The programming on ET NOW reflects the channel’s contemporary look. The schedule includes a sharp focus on the markets during morning hours, interspersed with regular business updates and bulletins on the leading business and corporate developments of the day. Weekends will offer an eclectic blend of features, special reports and reviews covering diverse subjects ranging from Technology to Automobiles to Marketing & Advertising.
Discussion about this post