Intel Brings Amazing Experiences to Life at Consumer Electronics Show

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The FINANCIAL — Intel Corporation on January 5 showcased the vast power of technology to deliver new and amazing experiences throughout daily life. From the digitization of sports, to advances in health and wellness, to unleashing human creativity through music, art, robotics and invention, the company announced a number of collaborations, products and innovative technologies that make the amazing possible.

Transforming the way people train, view and compete in sports, Intel CEO Brian Krzanich  announced a series of exciting collaborations with leading industry brands that will use technology and data analytics to benefit people’s overall health, fitness and athletic performance. Intel announced plans to work with ESPN and Red Bull Media House to design Intel-powered solutions that empower athletes and bring amazing viewing experiences to life, and joint efforts with New Balance and Oakley to personalize and advance the tools people use to be more active, according to Intel.

As Intel technology continues to inspire people to create, invent and explore, Krzanich announced a multiyear partnership with The Recording Academy as part of its official “Next Generation of GRAMMY Moments” to bring technological innovation to the program so people can see, engage and be amazed by the evolution of technology in music. The first artist to collaborate with Intel to create a unique musical experience – will be six-time GRAMMY-winning global music icon Lady Gaga.

These collaborations underscore the three trends that Krzanich said are shaping the future: the smart and connected world, technologies gaining human-like senses, and computing becoming ultra-personal.

“There is a rapidly growing role for technology that is at once transformative, unprecedented and accessible,” said Krzanich. “With people choosing experiences over products more than ever before, Intel technology is a catalyst to making amazing new experiences possible, and ultimately improving the world in which we live.”

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He also stressed that Intel remains focused on addressing big societal challenges facing the technology industry and foreshadowed plans for a bold, new anti-online harassment effort with Vox Media*, Re/code* and Lady Gaga’s Born This Way Foundation* to promote diversity and inclusion. And he confirmed that Intel is moving beyond just microprocessors to achieve its goal of validating its broader product base as “conflict-free” in 2016**.

“When Intel started its work to address conflict minerals and gaps in diversity and inclusion, we were told by many people that our goals were unrealistic and would be impossible to achieve,” said Krzanich. “Our collective efforts show that we can influence entirely new and different ways of doing business that also improve the human experience.”

 

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