The FINANCIAL — According to IPM research the majority of Tbilisi’s population thinks the war had the biggest impact on the Banking Sector and the Real Estate Sector.
IPM questioned 400 respondents in Tbilisi. The results of 8 different regions were different from Tbilisi’s answers. Here respondents gave the highest percentages to Banking, Tourist and Telecommunication sectors. From an entire 1,000 respondents the majority thought that Banking and Tourist Sectors incurred the main losses because of the war.
BSI (Business Success Index) research report covers the results of September. 1,000 completed interviews include population from Tbilisi and 8 regions of Georgia: Kvemo Kartli, Shida Kartli, Samtskhe Javakheti, Kakheti, Imereti, Guria, Samegrelo and Adjara.
The two main questions asked, were: “Which industries do you think were mainly influenced by the war?” and “Which companies do you think incurred the biggest losses during the war?”
The aim of the BSI is to evaluate companies by industries. This research helps Georgian business structures to get an evaluation of their positions generally by simple and quick device.
The parameters are: philanthropy, no politicizing, profitability and product quality. The less these parameters characterize business in public and customer, the less business success is guaranteed in the long-term period.
Six main industries were evaluated: banks (1), insurance (2), building (3), food (4), beer and non-alcoholic beverages (5) and cafes and restaurants (6).
Every month IPM interviews around 2,550 members of the Georgian public aged 18+ face to face.
IPM has Quality Standard ISO 9001:2000, which is the world’s standard in quality management system.
Written By Levan Lomtadze