The FINANCIAL — The UK’s leading manufacturer of premium luxury vehicles has announced further global sales growth for November 2016, following a successful month in China and last week’s announcement that its Chinese plant is increasing capacity by over 50 percent.
Jaguar Land Rover on December 8 reported its best ever November retail sales of 47,588 vehicles, up 2 percent compared to November 2015. The year-on-year growth in retail volumes was driven by strong sales of the new Jaguar XF (with the addition of the long wheel base XFL in China) and F-PACE as well as continuing solid sales of the Land Rover Discovery Sport and Range Rover Sport – offset partially by the run-out of Land Rover Discovery in advance of the all-new model in 2017.
Jaguar Land Rover delivered solid retail sales growth for November year on year across two of its largest three markets, with China (up 42 percent) and North America (up 20 percent) offset by sales in Europe (down 13 percent), the UK (down 6 percent) and in other overseas markets, which include Russia and Brazil (down 25 percent). Jaguar Land Rover sold 527,937 vehicles in the first 11 months of 2016, 21 percent up on the same period in the prior year, according to Tata Motors.
Further Chinese growth is in prospect following the announcement during the Guangzhou Auto Show of the Phase II capacity expansion project at the Chery Jaguar Land Rover plant in Changshu, which will increase manufacturing capacity by 70,000 vehicles, an increase of more than 50 percent.
Andy Goss, Jaguar Land Rover group sales operations director, said, “These are solid results underpinned by encouraging performance in China, where our sales are growing healthily in an incredibly competitive environment. Sales in our Land Rover brand have been affected by the run-out of the Land Rover Defender and the current Land Rover Discovery model, but our growing order bank for the New Discovery gives us confidence for 2017.
“Meanwhile, the Jaguar brand continues to show strong growth, especially in the US market where XF and F-PACE have inspired a new generation of customers to try the Jaguar experience.”
Jaguar recorded its best November ever, with retail sales reaching 14,613 vehicles, up 83 percent compared to November last year. Driven by continuing strong sales of the new XF and the F-PACE, calendar year-to-date sales for Jaguar were 132,381, up 75 percent year-on-year.
Land Rover recorded November sales of 32,975 vehicles, down 14 percent on November 2015, as continuing solid sales of the Land Rover Discovery Sport and Range Rover Sport were offset by lower volumes of the discontinued Land Rover Defender and outgoing Discovery. Calendar year-to-date sales for Land Rover reached 395,556 vehicles, 9 percent up on the prior year.