The FINANCIAL — JetBlue Airways, the airline that listens to its customers, is taking transparency to new heights with the launch of ThinkUp, a campaign where customers can speak up on a multitude of products and services.
For the launch of this platform, JetBlue is asking customers for their ideas about what its new tablet experience should look like. As JetBlue Airways reported, all submissions will be vetted by JetBlue and a public vote will commence for the top five favorite ideas on Dec. 10 through Dec. 17, across six categories: Educational, Fun, Ticketing, Functional, Loyalty and Other.
Each of the five grand prize winners will win travel on JetBlue for a year in the form of two travel certificates each month for a year, with each certificate good for the roundtrip base fare of a JetBlue flight that month. Plus, the winning ideas may be included into the development planning of JetBlue's new tablet app in early 2013.
"ThinkUp is the next phase in our ongoing integration of customer feedback into the development of our products and services. We're pleased to open up our tablet app research to the public for a truly transparent process," said Mike Stromer, JetBlue's vice president of customer connections marketing. "We're excited to see what new app features come out of this and reward those with the most popular ideas with a year of travel."
JetBlue Airways takes customer feedback into all new product and service offerings. A panel composed of customers and crewmembers provides regular opinions on preview products and key findings are integrated into the rollout of new offerings. The airline that listens also encourages a personal dialogue with its engaged social audiences and incorporates feedback via those channels into its existing policies and procedures, altering when necessary to continue to provide excellence in customer service.
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