With elegance woven into every detail and innovation at its core, Franco Fontana – a well-known and dynamic fine jewelry brand from Italy – continues to redefine luxury jewelry in Georgia. Fresh from winning another prestigious Golden Brand award, the company has introduced the Italian exclusive brand Nanis to its catalogue — bringing transformable, hand-engraved pieces that merge tradition with modern flair. In this exclusive interview, Franco Fontana’s Director Maka Razmadze shares insights into the brand’s evolving identity, its deeply loyal customer base, and how it balances heritage craftsmanship with everyday wearability.
Q. What new brand has Franco Fontana recently introduced in Georgia and what are the current developments at the chain?
A. Franco Fontana has introduced a new Italian exclusive brand, Nanis. The collections from Nanis showcase modern and innovative jewelry. The brand’s concept revolves around the idea of dreaming, breathing new life into precious objects. Their iconic pieces can transform effortlessly with a simple touch — changing from bracelet to necklace or from elegant to everyday style. A distinctive feature of Nanis is its hand engraving, showcasing the brand’s exceptional craftsmanship. The extraordinary golden pearls have defined many of its collections over the years, each time offering a new interpretation.
Franco Fontana regularly updates its collections, which means that customers should act quickly if they find something they like. And this is why Franco Fontana jewelry could be considered addictive — not wanting to miss out on a favored piece, even though each new collection is just as impressive as the last. We also have many new products in the pipeline and will introduce them to our customers gradually.
Q. Franco Fontana has gotten another Golden Brand award. Could you please summarize the past year — what was the biggest achievement?
A. Winning the Golden Brand award is undoubtedly a significant achievement for our company. It reinforces our belief that what we do and what we create is truly valued and appreciated. However, we believe that the greatest success for Franco Fontana is the love and loyalty of our customers. No award or recognition can outweigh that.
Q. What does winning this award mean for the company, and how might it impact consumer perception of the brand?
A. Winning this award signifies that our work is appreciated and recognized on a wider scale. It also positively influences customer sentiment – people are proud to see their favorite brand being honored. We’ve actively integrated the Golden Brand title into our PR and marketing strategies to reinforce trust and highlight our accomplishments.
Q. How would you describe Franco Fontana’s design philosophy, and in your opinion, what elements differentiate your brand from other high-end jewelry houses?
A. Franco Fontana’s pieces stand out because they cater to a wide range of tastes. Whether someone prefers luxurious, timeless classics or trendy, modern designs, they can find something unique at Franco Fontana. We offer refined pieces that appeal to mature elegance, as well as youthful, fashionable designs embraced by teenagers. Even people who previously didn’t like gold jewelry have become loyal customers after discovering our minimalist and trend-forward collections. Franco Fontana is a brand for everyone.
Let me also introduce some of our exclusive collections that embody exquisite craftsmanship, refined design, and traditional Italian jewelry-making:
● Exquisite diamond pieces, created for your extraordinary self, crafted in 750 of gold and come with internationally recognized quality certificates.
● Dorica Collection, known for its advanced laser-cutting technology and modern elegance
● Maxioro, an Italian brand’s exclusive men’s line, available only at Franco Fontana
● Caoro, a line deeply rooted in the authentic traditions of Italian goldsmithing; for over 20 years, the brand has pursued excellence relentlessly
● Pomi, a brand that brings color and vibrance to your jewelry box, featuring romantic and distinctly feminine collections.
Q. Who is the typical Franco Fontana customer, and how do your creations align with their tastes and lifestyle?
A. As mentioned, Franco Fontana is a brand for everyone. Our customer base includes people who seek sophisticated, high-end jewelry, as well as those looking for more affordable, trend-driven pieces. Our goal is to make jewelry accessible for all – regardless of gender, personal style, or budget.
Q. What have been the biggest challenges you’ve faced as Franco Fontana’s director in the jewelry industry, and how have you managed to overcome them?
A. There are many challenges, depending on the perspective. From a business standpoint, we’ve faced various obstacles over time, but we’ve always found ways to overcome them. As a brand, our main challenge was to create jewelry that appealed to everyone – not just as something to be stored away for special occasions or as an investment, but as pieces to be worn every day. We’re proud to say that we’ve reached this goal successfully.
Q. How does Franco Fontana engage with its customers and respond to their needs?
A. Customer feedback is essential for our brand. We’re fortunate to have loyal clients who continuously share their thoughts, suggestions, and emotions with us. This interaction helps us design every new collection in a way that truly reflects their tastes and desires.
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