The FINANCIAL — AOL and Ned Brody, Chief Revenue Officer, today announced the promotion of Jim Norton to head of AOL Sales. Effective today, Jim will be responsible for sales on all of AOL's owned & operated properties, including sites like The Huffington Post, Engadget, Stylelist and MapQuest.
Additionally, he will also lead the sales of all cross platform marketing solutions, including display/Project Devil initiative, video and mobile. This announcement is reflective of AOL's commitment to putting the strongest leaders in place to service clients in the most efficient and effective manner. Jim will continue to report to Brody.
Jim joined AOL in 2009 and was SVP, AOL Advertising's Advance Sales team, which focuses on national and regional advertisers across all categories, as well as new business. He was also VP of Product Sales working with AOL product teams on maximizing their offerings to advertisers, including MapQuest, Patch, AOL Mail, AOL Video and Mobile. He also managed AOL's Search and Sponsored Listings business, and helped launch and manage AOL's self service advertising platform, Ad Desk.
Jim has over 20 years of experience in the media business. Prior to joining AOL, he spent 3 years at Google most recently as National Sales Manager for Google's Agency Activation team. Prior to that role, he was a Senior Account Executive on the National Tech B2B team servicing many of the leading global tech marketers.
He's also held a number of traditional sales and marketing roles, including four years as Sales Manager at Tribune Broadcasting's WLVI-TV, radio ad sales at Kiss 108FM and a variety of brand marketing roles at Miller Brewing Company and GMR Marketing. He's a life long Bostonian and graduated from Boston College with a BA in Communications and BC's Carroll Graduate School of Business with an MBA in Marketing and Technology. He's married with three children and splits his time between Boston and New York City.