The FINANCIAL — JSC madneuli-GeoProMining Group is the only mining company specializing in copper production. The company’s primary focus is on copper.
Over 60% of the company’s revenues come from sales of copper.JSC madneuli-GeoProMining Group specializes in open pit mining and is a holder of major licenses for mining.
Company’s production makes up 10% of Georgian exports.
JSC madneuli-GeoProMining Group exports mainly to European Union countries. Currently JSC madneuli-GeoProMining Group employs 1,080 workers.
“With the increase of renewable energy use the demand is growing for JSC madneuli-GeoProMining Group products and accordingly prices are predicted to grow, says Tamar Liluashvili, Deputy Director of JSC madneuli-GeoProMining Group.
“JSC madneuli-GeoProMining Group is the largest contributor and participant of social projects. The company spends close to 1 million GEL yearly on CSR and charitable events. In 2011 the company spent close to 1,000,000 GEL in this direction”.
Q. In your opinion what kind of CSR activities and projects does society expect from your company?
A. JSC madneuli-GeoProMining Group is well known in society as a supporter of sports, arts and has made its contributions in different spheres of society. We plan to continue our involvement in society.
As part of international group JSC madneuli-GeoProMining Group, our company has involvements with international companies so having that experience will help us in the future to come up with some innovative projects.
Important priority for JSC madneuli-GeoProMining Group is environmental protection. The company has spent several million dollars on the modernization of equipment, on new technologies that will make the company more environmentally clean, safe and up to international standards.
Our company invests heavily in the development and modification of equipment used in our operations which reduces pollution and harm to the environment. On regular bases we conduct different activities regionally where we help develop parks, plant greenery in and around our facilities and towns where our operations are based.
Q. What are the main projects being implemented by your company within the framework of CSR? Please give us some examples of the most successful CSR directions, which benefit the company, society and environment?
A. Some of the projects JSC GeoPRo Mining Group has taken part in include development of the Bolnisi region. JSC madneuli-GeoProMining Group operates in this region, therefore it takes full responsibility for being involved in its development, restoration of its historic monuments and churches.
The company supplies local schools with computers, school supplies etc. It helps orphanages on a regular basis. JSC madneuli-GeoProMining Group annually funds projects at the Ivane Javaxishvili State University and also funds student exchange projects.
Considerably large funds are allocated for the selection of qualified staff. The company employs over 1,000 people. And for the growth of qualified staff the company has invested money in the education of staff.
One of the foremost tasks in Georgia is the widening and attracting of Foreign Direct Investments. As JSC madneuli-GeoProMining Group is one of the best examples of implemented invest¬ments in Georgia, the company decided to extend its responsibilities toward promoting FDI in Georgia and has participated and financed several investment promotion forums therefore.
Q. How important is the key principle of CSR for your company, which means that the company, society and environment have to benefit to the same extent?
A. I think we have achieved exactly this. Our involvement in social projects exactly benefits the local community, society, environment and country’s economic stability. Having a socially responsible company is yet another indication of JSC Madneuli and Group Geo Pro mining being one of the best regarded companies internationally.
Q. Do you have a separate CSR department and Manager at your company in charge of CSR activities?
A. Our CSR activities are part of the department headed by Tamuna Liluashvili, Deputy General Director for International and Public Relations.
Q. Do you have a clear annual budget for CSR development?
A. On yearly bases our company spends close to 1 million GEL in this direction.
Q. Is the General Director of the company involved in CSR activities and does he/she control this him/herself?
A. The General Director is of course involved and our head office of GPM Group is involved as well. As a whole our companies are conscientious citizens of the world and social work is a part of each one of our employees’ lives, whether they’re a director or a standard employee.
Q. Does your company publish summary reports once in a while and how accessible is it for society?
A. Yes we do reports annually where we have an overview of all our projects.
Q. Do you carry out some special CSR training? Do you invite international organizations for CSR development?
A. I have attended conferences specially dedicated to CSR and from my previous experience working for a non profit organization in the United States I have a good sense and understanding of the concept of CSR and try to implement it in our company fully and I think we have achieved that and have gained a name as the most charitable company in Georgia.
Q. Do you cooperate with competitor companies in terms of implementing CSR projects?
A. No we do not. We have our understanding of CSR and we try to work with that. We are glad to see other companies following our example and becoming involved in such projects.
Q. How much do CSR activities help your company to succeed?
A. Of course such heavy involvement in CSR is great for the company. All of our activities in this regard help strengthen our environment and the countries we operate in. So having a strong economy is of course great for our company.
Q. In your view, does CSR really increase the number of a company’s customers?
A. In our case our customers are not individuals, our production is sold on the commodity markets. Our purpose for such activities is not the increase of customers, rather keeping a strong and healthy company.