The FINANCIAL — Kia Motors America (KMA) on September 20 announced pricing for the all-new 2018 Rio sedan and 5-door hatchback.
Expected to arrive in Kia retailers beginning early October, the subcompact duo will be offered in three trim levels – LX, S and EX, according to Kia.
LX starts at $13,900 (sedan)/ $14,200(5-door)
S starts at $16,100 (sedan)/ $16,400 (5-door)2
EX trim starts at $18,400 (sedan)/ $18,700 (5-door)2
“Value has always been a core tenet for the Kia brand and the all-new Rio sedan and 5-door continue to underscore our commitment to buyers looking for an entry-level vehicle but desire more than what the subcompact segment offers,” said Orth Hedrick, vice president of product planning, KMA. “This fourth-generation Rio makes significant improvements over its predecessor in design, technology and passenger comfort, resulting in an even better value proposition, while raising the bar in the small-car segment.”
Rio offers value-conscious consumers a roster of everyday convenience and technology features coupled with a solid structure. On the tech front, the Rio offers Bluetooth hands-free functionality , a six-speaker stereo with satellite radio and a rear-view camera system . Available only on the top-tier EX trim is a seven-inch floating touchscreen interface, UVO3 voice recognition infotainment system and smartphone integration through Android AutoTM and Apple CarPlayTM as well as Autonomous Emergency Braking (AEB) . On the safety front, the all-new Rio is targeting the Insurance Institute for Highway Safety (IIHS) Top Safety Pick designation and a 5-star rating from the National Highway Traffic Safety Administration (NHTSA).
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