The FINANCIAL — Following the best first half performance in company history, Kia Motors America (KMA) n August 2 reported best-ever July sales of 59,969 units, up 6.5 percent over the same period last year.
The brand’s sixth monthly sales record in seven months included:
· The highest July sales totals for the Forte family of compact cars and Sportage compact CUV in company history
· Double digit increases for Rio, Forte, Sportage and Sedona over July 2015
“Showroom traffic and sales have shot up over the last six weeks since J.D. Power recognized Kia as the highest scoring nameplate in the industry for initial quality and bestowed four APEAL awards to our world-class offerings in some of the largest and most competitive segments,” said Michael Sprague, chief operating officer and EVP, KMA. “With the market cooling and customers looking for smart choices, these recent accolades reflect the satisfaction of our owners – many of whom are new to the Kia brand – and help strengthen our position as so much more than simply a value leader.”