Kia Soul Wins Active Lifestyle Vehicle of the Year Award

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The FINANCIAL — Kia Motors America’s (KMA) fun, funky and functional urban passenger vehicle, the 2016 Soul, was named a winner at the 12th annual Active Lifestyle Vehicle (ALV) of the Year awards held recently in Chandler, Arizona. For the fourth consecutive year, a panel of local media and athletes rated the Soul best in the Urban category.

“We’re thrilled that the Soul has been recognized at ALV for the fourth consecutive time thanks to its many attributes and amenities,” said Orth Hedrick, vice president of product planning, KMA. “Combining an iconic design, refined interior, numerous tech features and impressive cargo volume, our urban runabout is a true standout for those seeking a vehicle that supports an active and athletic lifestyle.”

With a starting MSRP of just $15,6901(excluding destination charges of $825), the Soul is an exceptional value that combines eye-catching style, practicality and youthful character in a small package. Not surprisingly, the Soul is one of KMA’s top-selling models, and this year’s ALV entry came in the form of a “Red Zone” Special Edition Soul, featuring an exterior body kit and spoiler and interior flourishes such as brush metal pedals and red trim/stitching, according to Kia.

“It is unprecedented for a vehicle to win the ALV award for four years in a row,” said Nina Russin, founder Active Lifestyle Vehicle program. “The fact that the Soul has consistently won top honors in the Urban category is testimony to its widespread appeal among young buyers who need a stylish-yet-versatile vehicle that is small enough to navigate crowded urban areas, and spacious enough to hold multiple passengers and a variety of gear.”


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