KODAK EKTRA, the Camera-First Smartphone, Launches in the United States

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The FINANCIAL — On May 23 the Eastman Kodak Company and Bullitt Group announced the availability of a U.S. GSM version of the KODAK EKTRA Smartphone.

The U.S. launch coincides with a software update addressing requests from our photo-enthusiast consumers—including RAW support, improved auto-focus performance, and optimizations to auto-white balance and color saturation.

“As the camera-first smartphone, the KODAK EKTRA reimagines the traditional camera as an always-on, connected device,” said Jeff Clarke, Kodak Chief Executive Officer. “Our users tell us that EKTRA is reawakening their passion for photography once again.”

“Driven by the enthusiasm from customers in the UK, we are thrilled to bring KODAK EKTRA to photo enthusiasts in the U.S.,” said Peter Stephens, CEO Bullitt Group, a Kodak licensee for mobile devices. “We are introducing new features and performance adjustments with today’s software update to help drive our customers’ creativity at an incredible value.”

In 2016, the KODAK EKTRA Smartphone won the Silver Award in the New York Design Awards for its classic style and iconic design. The KODAK EKTRA has a look-and-feel similar to a DSLR camera experience with a wrist-strap, a dedicated dual-press shutter button, and a large-glass cover on the 21 megapixel/f2.0 aperture lens. The KODAK EKTRA is ergonomically-weighted to feel like a camera in horizontal or vertical orientation, and the lens glass is coated to improve light absorption by the sensor. The KODAK EKTRA is preloaded with curated apps including the SNAPSEED photo-editing tool, prints, and the Super 8 app featuring filters and vignettes including EKTACHROME and KODACHROME Films, according to Kodak.

Powered by a Media-Tek Helio X20 core processor running the GOOGLE ANDROID system, the KODAK EKTRA also features a 13-megapixel front-facing camera, and a rear-facing camera with the ability to capture 4K video. Scene selection modes ensure great images based on the context including HDR, Landscape, Portrait, Macro, Sport, Night-time, Panorama and Bokeh. Manual mode gives access to additional advanced settings and sophisticated controls, allowing adjustments to exposure, ISO, focus, white balance and shutter speed, and enabling considered photography. GOOGLE SNAPSEED is also pre-loaded for additional image editing and enhancement features. See examples of images shot with the KODAK EKTRA on Instagram tagged with #KodakEktra.

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The KODAK EKTRA unleashes creativity and makes a visual statement with a range of high-touch accessories including over-the-shoulder camera-styled leather cases in Black & Scarlet and Tan & Ochre. In collaboration with Poppy Jamie and Suki Waterhouse, the case is also available in Pop & Suki’s signature millennial pink.

The KODAK EKTRA Smartphone is available for $399.99, sold unlocked and SIM free at retailers including B&H Photo Video, Best Buy, Amazon and kodakphones.com.


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