The FINANCIAL — Consumers in South Korea are at the forefront of social and mobile TV user experiences and a move toward a video-anywhere lifestyle, according to a global study released by Motorola Mobility.
The study also showed that consumer hunger for social media connectivity and demand for “anytime, anywhere” entertainment in Asia is driving the most dramatic industry convergence in the past 20 years and radically shifting the traditional TV viewing experience.
Motorola Mobility’s 2011 Media Engagement Barometer – an independent global study of video consumption habits among consumers in 16 markets, including China, South Korea, Singapore, Japan, and Australia – shows several major themes redefining the home ecosystem and consumer entertainment experience.
This year’s study found that consumers across the region are hungry for mobile TV, social TV, connected home and personal cloud services. Individually, each of these categories offers service providers significant opportunities to expand value-added services, improve customer loyalty and tap into new revenue streams.
The study shows that Korean consumers are quick to take up new technologies and emerging services to fulfil their hunger for content consumption. The data shows an increase of almost 2.5 times in social TV users over the past year and a sevenfold increase in respondents who watch TV on smartphones. Among 16 markets surveyed, Korea’s adoption of mobile TV was second only to China. In addition, 76 percent of Korean respondents showed interest in cloud-based services, ranking second highest in Asia Pacific.
Discussion about this post