Dorco, a renowned South Korean razor brand with a legacy spanning over 60 years, is making significant strides in establishing itself as a leader in the Georgian market. With a commitment to innovative and high-quality products catering to both men and women, the company is setting its sights on becoming the number one brand in the region.
As part of its strategic development, Dorco has outlined plans to broaden its product portfolio, introducing new categories to meet the diverse needs of consumers. This expansion aims to make Dorco’s offerings accessible to a wider audience, reinforcing its reputation for quality and innovation.
“Dorco is advancing its strategic development in the Georgian market. Our primary goal is to establish Dorco as the leading brand,” said Tamara Gogoladze, the Head of the Marketing Department at Libo Group, a Georgian company for marketing, sales, and distribution.
Q. What factors have contributed to Dorco’s growth in Georgia over the past year?
A. Over the past year, Dorco’s growth in Georgia has mainly been fueled by increased sales. We have made significant progress in brand awareness and market share. Consumer confidence and product popularity are rising daily, reflecting our strategic focus. We will continue to pursue innovations and opportunities that will provide the Georgian market with a more diverse range of choices.
Dorco provides a wide range of products for both women and men. Throughout its development, Dorco has introduced innovative shaving products designed to minimize skin irritation while ensuring a smooth shave. Currently we offer more than ten products, including both disposable razors and shaving systems, featuring blades made from pure steel. Our best-selling items are the disposable four-blade and six-blade razors, available for both women and men.
Q. By how much has Dorco’s market share in Georgia increased compared to the previous year?
A. Dorco has been solidifying its brand in the Georgian market and is experiencing significant success. According to last year’s strategic plan, one of our primary objectives was to expand our product portfolio and introduce innovative offerings. We can now confidently say that we have achieved this goal, as Dorco is successfully represented in both the Georgian and Armenian markets.
Recently, sales of Dorco products in Georgia have seen remarkable growth. Our market share in Georgia has increased by 7% compared to the previous year, indicating strong customer trust and product quality. The company offers a range of innovative, high-quality products that not only deliver efficiency but also adapt to customer needs.
Q. What strategies is Dorco employing to expand its network and ensure customer access to their products?
A. Dorco is going strong in Georgia, and our products are available nationwide. We are continuously expanding our network to ensure that all customers have access to high-quality products anytime, anywhere.
Additionally, Dorco collaborates with local partners, including store chains and online platforms, to reach a broader audience with our brand message. As a result, consumers can access high-quality and affordable products that align with their lifestyle.
Q. What are the key elements of Dorko’s brand strategy in Georgia, and how does the company engage customers through its marketing efforts?
A. Our brand strategy in Georgia emphasizes building valuable customer relationships, ensuring product quality, and fostering innovation to maintain and grow our market position.
Our public relations and marketing approach encompasses both traditional and digital methods. We engage with customers through various activities, including traditional advertising on television and in print media, as well as dynamic social media campaigns. Dorko places significant importance on creative and innovative strategies that not only disseminate brand information but also establish an emotional connection with customers.
Q. What does winning the Golden Brand award mean to Dorco?
A. It is a big honor for us that Dorco has won the Golden Brand Award for the second time in the “Innovative Technologies – Shaving Implements” category. This achievement highlights our ongoing commitment to innovation and quality, which are fundamental characteristics of Dorco.
Our continuous investment in technology, research, and development has yielded significant results and led to numerous groundbreaking razor inventions. Innovations such as the flexible cartridge, micro-adjustments, and the world’s first six- and seven-blade razors are all achievements we take pride in.
Unlike welded blades, the curved design of Dorco razor heads facilitates precise shaving. The open-flow blade cartridge design makes it easy to clean the razor. Our common mounting system allows various blades to be fitted onto the same razor handle, enhancing practicality and cost-effectiveness for our customers.
Q. Is the head office aware of Dorco’s success in our country, and what is their attitude towards the Golden Brand?
A. The head office is well aware of Dorco’s success and is very pleased with the brand’s exceptional positioning and innovative technologies, which are key competitive advantages for Dorco. The Golden Brand recognition enhances Dorco’s image and further elevates the brand’s status in international markets.
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