The FINANCIAL — Kraft has launched a Philadelphia light with chocolate. It comes in 1.6 gram commercial packs and four by 40 gram individual pots.
A competition is running on the stand at Hotelympia to gauge opinion on the new product. New menu booklets are also available featuring classic dishes with Philadelphia.
According to Caterer and Hotelkeeper, the team from Kraft are also offering advice on how to maximise sales opportunities in the run up to the Olympics. Take advantage of Cadbury new product development and promotions by stocking up early and placing them in strategic promotional displays.
Discussion about this post