The FINANCIAL — Land Rover is supporting GREAT Britain’s entry in the Clipper Round of the World Yacht Race as an official team partner. GREAT Britain, a 70-foot, mono hull, state-of-the-art ocean racing yacht, was unveiled to large crowds in London’s Trafalgar Square, according to Tata Sons.
Land Rover’s support for the Clipper Round the World Yacht Race further strengthens its ties with global competitive sailing, which dates back to 1988 when the brand first sponsored Cowes Week. In May this year, the company announced a three-year sponsorship of the Extreme Sailing Series of global challenges, according to Tata Sons.
Land Rover is one of several team partners from across the UK’s private sector supporting the UK government’s GREAT campaign under the pillar of adventure. The project brings together a cross-section of partners from the private sector to sponsor the GREAT Britain yacht over the next 16 months and participates in an international campaign that will link up with the UK’s trade and tourism marketing initiatives.
“The sport of sailing and the philosophy of Land Rover go hand-in-hand, with our shared values of adventure, inner strength and a competitive spirit," Mark Cameron, Land Rover’s global brand experience director, said. "The Clipper Round the World Yacht Race is a fantastic initiative, and with the entry of the GREAT Britain yacht, provides a perfect platform to deepen Land Rover’s involvement in sailing as well as support the government’s efforts to celebrate what is great about Britain overseas. As a major British brand, we are thrilled to be involved,” he added.
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