The FINANCIAL — Today's shoppers want to enjoy an engaging and seamless buying experience, regardless of where they are or what device they are using. With Intel-based Shopping Anywhere, consumers can intuitively shop the looks from their favorite television programs right from their couch, according to Intel Corporation.
By using the Intel Retail Client Manager, along with technology from NCR and ACTV8.ME loaded on a tablet or smartphone, viewers can identify the clothing an actor or actress is wearing in an episode and receive special offers, play games to earn digital currency, or purchase the outfit instantly and have it delivered directly to their door, according to Intel Corporation.
If a consumer prefers to bring the ease of online shopping with them in-store, the Intel Core i7-based MemoryMirror full-length, digital "mirror," allows store shoppers to virtually try on multiple outfits, and view and compare previous looks on the mirror or via smartphone or tablet. The MemoryMirror uses Intel integrated graphics technology to create avatars of the shopper wearing various clothing that can be shared with friends to solicit feedback or viewed instantly to make an immediate in-store purchase.
Technology can also deliver a more interactive experience in larger retail settings, such as the car dealership, by offering the benefits and ease of online exploring. The Intel-based Intuitive Product Customization uses the power of gesture recognition to seamlessly blend the online and in-dealership experience. With Intuitive Product Customization, consumers use hand gestures to browse and interact with digital product information, including various paint colors, interior options and add-on features to customize their car and visualize with their desired options before ordering their car.
Today's tech-savvy consumers have the option to shop whenever and wherever they want, including on mobile devices. Intel is also showing a range of tablets for in-store retail settings that enable a more proficient and knowledgeable sales force, as well as a more efficient and readily available checkout process. By using Intel-based mobile solutions, retailers can improve a range of functions for sales staff, including mobile point of sale, client service, inventory research, concierge services and management dashboards, according to Intel Corporation.
It is estimated that consumers spend almost $300,000 per minute shopping online2 and 78 percent of consumers are more likely to purchase from a retailer who sends them offers relevant to their interests3. Additionally, 59 percent of retailers cite lack of consumer insights as their biggest data-related problem4. To help with this, Intel is working with retailers to help make better use of big data to deliver a more personalized experience across all channels of interaction with customers, while optimizing inventory management.
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