The FINANCIAL — As the world comes together this summer, the Lay’s brand is bringing four popular international flavors stateside to celebrate the spirit of cultural discovery and adventure through flavors.
According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying ethnic cuisines. Lay’s, one of the marquee brands from PepsiCo’s Frito-Lay division, is putting this to the test by bringing some of the top flavors from around the world – Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala – to chip form, according to Pepsico.
“This summer, all eyes will be on the global stage, reminding us of our desire to travel and explore the world. While most of us can’t just hop on a plane, all of us can travel through our taste buds,” said Jeannie Cho, vice president of Frito-Lay marketing. “The Passport to Flavor program invites consumers to try four delicious new global flavors, while also giving them a chance to win a variety a different trips and travel-related prizes.”
A Flavor for Every Type of Traveler:
Brazilian Picanha – the potato chip captures the flavor of Picanha, the finest cut of Brazilian steak, which is skewer-grilled with coarse salt to lock in flavor with a mix of chimichurri sauce.
Chinese Szechuan Chicken – The regional Sichuan Pepper is where takeout favorite Szechuan Chicken gets its name. The potato chip embodies the dish with the tongue-tingling sensation of “málà”.
Greek Tzatziki – Made up of a mix of dill, garlic and other unique spices added to yogurt, Tzatziki is a Mediterranean classic.
Indian Tikka Masala – Packed with flavorful spices like turmeric and cumin, the tomato-based dish Tikka Masala is a fixture in global cuisine.