The FINANCIAL — As the world comes together this summer, the Lay’s brand is bringing four popular international flavors stateside to celebrate the spirit of cultural discovery and adventure through flavors.
According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying ethnic cuisines. Lay’s, one of the marquee brands from PepsiCo’s Frito-Lay division, is putting this to the test by bringing some of the top flavors from around the world – Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala – to chip form, according to Pepsico.
“This summer, all eyes will be on the global stage, reminding us of our desire to travel and explore the world. Â While most of us can’t just hop on a plane, all of us can travel through our taste buds,” said Jeannie Cho, vice president of Frito-Lay marketing. “The Passport to Flavor program invites consumers to try four delicious new global flavors, while also giving them a chance to win a variety a different trips and travel-related prizes.”
A Flavor for Every Type of Traveler:
Brazilian Picanha – the potato chip captures the flavor of Picanha, the finest cut of Brazilian steak, which is skewer-grilled with coarse salt to lock in flavor with a mix of chimichurri sauce.
Chinese Szechuan Chicken – The regional Sichuan Pepper is where takeout favorite Szechuan Chicken gets its name. The potato chip embodies the dish with the tongue-tingling sensation of “málĂ ”.
Greek Tzatziki – Made up of a mix of dill, garlic and other unique spices added to yogurt, Tzatziki is a Mediterranean classic.
Indian Tikka Masala – Packed with flavorful spices like turmeric and cumin, the tomato-based dish Tikka Masala is a fixture in global cuisine.
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