The FINANCIAL — Lisi Development has been announced the winner of several nominations for different international awards. The key deciding factors in its recognition have varied depending on the individual awards.
“Several factors lead our company to winning the international awards: our main concept ‘80/20’ – which involves the arrangement of parks, greenery and additional infrastructure on 80% of our territory while designating only 20% of the territory for residential units; as well as our ecologically unpolluted, secure and clean environment which offers additional benefits to customers,” Mr. Nodar Adeishvili, CEO of Lisi Development, said to The FINANCIAL.
Lisi Development has won several nominations in one of the most prestigious awards in the real estate market – International Property Awards, for the sixth year in a row. This year the company won two nominations for two different projects – ‘Lisi Green Town’ and ‘Lisi Tower’.
Lisi Green Town is an already well-known and popular project. As for Lisi Tower, it is a fine example of contemporary architecture, according to Mr. Adeishvili.
“Our existing buildings are more characterized by wood and brick facades, Lisi Tower will have more glass, big verandas and green zones. It must be noted that the leading European architectural studio will be working on the project (UN Studio). UN studio is the author of projects like the Mercedes Benz museum in Stuttgart and many other important projects all around the world,” Mr. Adeishvili told The FINANCIAL.
The International Property Awards was not the only success for Lisi Development. The company this year won the nomination for ‘Best Green Developer’ in the awards held by European CEO, which is a leading subscription-based print and online publication, delivered quarterly to c-suite executives in 28 countries throughout Europe.
With a network of journalists reporting to headquarters in London, European CEO provides the numbers, detailed analysis, strategy and guidance needed to make qualified business decisions in Europe’s diverse marketplace.
Actually, the concept of 80/20 shares for recreation and building zones is what made the company outstanding within the criteria of the award. There is a legitimate question though, about how the concept and mission for getting profit from the project coincide. As the company explains, demand from customers is mostly connected to the concept of 80/20, simultaneously with the state of art of the architecture. So, it is exactly this point that makes Lisi Development a profitable company.
“According to our sales history 2016 was a record year. In our marketing campaign we are always trying to explain and show what the feeling is like when you live in Lisi Green Town; show the main advantages of our projects and what the main differentiating factors are. To make our marketing campaigns and messages sincere we always ask our customers / residents to speak about our project. Our main achievement is that all our residents are our brand ambassadors,” said Mr. Adeishvili to The FINANCIAL.
Besides the fact that 2016 was evaluated as the best year for the company according to amount of sales, the company additionally provides a special condition for mortgages. In cooperation with TBC Bank, the company presents an amazing opportunity for customers, they are able to buy an apartment with only 10% participation, a loan will be established for an additional 90% and will be placed through collateral of the apartment.