The FINANCIAL — Perfumery and cosmetics store Lutecia recently hosted Mr. Luciano Bertinelli, CEO of Salvatore Ferragamo Parfums. President of Lutecia Group Vakhtang Pkhakadze presented Mr. Bertinelli to Georgian media representatives at a specially-organized press lunch.
Georgian national cuisine restaurant Tabla Salon hosted the press lunch and meeting with Ferragamo Parfums’ CEO with truly amazing dishes. Luciano Bertinelli, with great enthusiasm and charisma, told exclusive stories about the legendary brand Ferragamo to media representatives specially invited by Lutecia for the occasion.
“Mr Bertineli was preparing to visit Georgia for about 15 years. Our brand has been cooperating with Ferragamo Parfums for 15 years already. Mr Bertinelli has travelled much from Florence to Georgia. It’s a great pleasure for both of us that we are now together in Georgia. He announced that in February Ferragamo will present its completely new scent – a new perfume to Georgian customers. This is really good news for Ferragamo fans,” said Vakhtang Pkhakadze.
“I am really excited by my visit to Georgia as this is my first time here. However, I have already made some discoveries, for example, I noticed that Italians and Georgians have the same enthusiasm and this makes me really happy. It’s a pleasure for me to announce that in February Georgian customers will find the newest fragrance – Amo Ferragamo, at Lutecia stores. This is a truly Italian scent, the name of the perfume is all-Italian as well. It’s a kind of tradition for Ferragamo to name its perfumes in Italian. Amo Ferragamo creates the history of a women who loves life and enjoys it,” Bertinelli said.
“I can feel that Ferragamo perfumes are very popular in Georgia and most people are aware of the brand Ferragamo’s story. So it’s really important for us. Salvatore Ferragamo Perfumes are connected with emotions and feelings and we know that life is nothing without emotions,” Bertinelli said.
“At Ferragamo, we make sure every one of our products is of a very high quality. We are obsessed with detail. And we’re proud to be 100-percent made in Italy. We pay much attention to the perfume bottle itself. For example, the bottle cap on Signorina Misteriosa is made in Italy. Everyone knows the iconic Salvatore Ferragamo Vara flat shoe. With its grosgrain ribbon and elegant design, it is one of the brand’s most iconic and popular items. The bow is also a signature look for the brand’s popular fragrance, Signorina, first created in 2011 and followed with Signorina Eleganza and Signorina Misteriosa,” he added.
According to Mr. Bertinelli, the glass of our perfumes is made by one of the world’s foremost glassmakers. The perfume must have a certain quality of composition, and must be full of natural ingredients. Even the box that Signorina Misteriosa comes in is produced in Italy. Our products will tell Ferragamo’s story for the next 100 years.”
During the press launch Mr. Bertinelli also told a very brief and interesting story of the brand Ferragamo that grabbed everyone’s attention. He told the “Cinderella story” of Salvatore Ferragamo, whose fashion house is one of the leading ones in the fashion industry worldwide today.
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