The FINANCIAL — AOL on February 22 announced that Mark Connon has been appointed Chief Mobile Officer of AOL Platforms & Advertising. In this newly-created position, Connon will lead the company’s progressive mobile strategy to ignite innovation and grow revenue for the company’s global mobile offerings. Connon will report directly to Tim Armstrong, CEO of AOL.
“With Verizon’s deep expertise and investment, and bolstered by our recent acquisition of Millennial Media, AOL is uniquely positioned to lead the global mobile revolution,” said Armstrong. “Mark’s deep industry expertise will ensure mobile continues to be innovative and at the forefront of AOL’s platforms, products, and media properties.”
Connon said: “The ways in which we consume content and generate revenue have made drastic shifts toward mobile. Audiences and advertisers alike seek a connection to drive relevancy and reach. I am excited to take on this role and help accelerate AOL’s powerful mobile opportunity.”
In 2015, AOL was acquired by Verizon in June and acquired leading mobile advertising platform Millennial Media in October. With rich audience data, an open platform, and dynamic media properties, AOL sits at the center of mobile consumption and transactions, and connects creators with consumers across the globe. AOL’s international reach, scale, and infrastructure enables advertisers and publishers to truly unlock their mobile potential, according to AOL.
Connon brings more than two decades of mobile and digital experience to his role as Chief Mobile Officer of AOL Platforms & Advertising. He joined the company through its acquisition of Millennial Media where he served as EVP, Platform Business. There, Connon was responsible for dramatic revenue growth within the company’s programmatic business, as well as overseeing the integration of Nexage, the first mobile RTB exchange/SSP, which was acquired by Millennial Media in 2014. Previously, Connon served as Chief Revenue Officer and EVP, Corporate Development at Nexage. He has also held CEO, COO, executive-level corporate, and business development roles within a variety of successful, venture-backed startups and public companies.
Additionally, AOL is announcing the appointment of Zac Pinkham to VP, International Mobile. Zac joined AOL through the company’s acquisition of Millennial Media, where he served as Managing Director, EMEA and oversaw regional expansion and revenue. In this new role, Zac will build and lead AOL’s international mobile strategy, supporting the mobile growth of the company’s global agency and client partners. Zac will report directly to Mark Connon and Head of Global Demand Philip Duffield.
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