The FINANCIAL — Marriott Hotels & Resorts and the Rugby Football Union marked the official tournament launch of this year’s Marriott London Sevens – the final leg of the 2011/2012 HSBC Sevens World Series – with an inaugural turn of the wheel on the EDF Energy London Eye, followed by a press conference and brunch at the neighboring London Marriott Hotel County Hall.
According to Marriott International, with attendance from RFU Professional Rugby Director and ex-England player Rob Andrew; England Sevens Head Coach Ben Ryan; the coaches and captains from the 16 Sevens World Series countries; and the England Sevens Women’s Coach and Captain, the celebrations marked the new strategic partnership between Marriott Hotels & Resorts and the RFU. The alliance sees Marriott Hotels & Resorts become the new title sponsor of the Marriott London Sevens and an Official Partner of England Rugby for the next four years.
Osama Hirzalla, vice president brand marketing and ecommerce for Marriott International in Europe said, “Today was a fantastic occasion to mark Marriott Hotels & Resorts and the RFU’s alliance. It was an honour to be joined by rugby legend Rob Andrew, as well as the coaches and captains from the 16 competing nations and the England Sevens Women’s Coach and Captain, who have worked so hard to reach the finals. We look forward to a magnificent weekend of rugby and hosting all the many fans at Twickenham Stadium, home to our Twickenham Marriott Hotel.”
The Marriott London Sevens is set to hit new heights this weekend with world record attendance at Twickenham Stadium in the final leg of the HSBC Sevens World Series. Over 90,000 tickets have already been sold, with this weekend’s total attendance expected to climb past last year’s high of 100,094.
Rob Andrew, RFU Professional Rugby Director, said: “The Marriott London Sevens continues to grow and get bigger and better each year both on and off the pitch, which is a testimony to the strength of the event and the appeal of the sport.”
Ben Ryan, England Sevens Head Coach, said: “We get great support around the world from England fans but there’s nothing we enjoy more than coming home to Twickenham Stadium, where we get great support and where the atmosphere will be electric this weekend.”