MasterCard and Orange Expand MasterPass Acceptance in Romania

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The FINANCIAL — MasterCard has announced it is expanding MasterPass acceptance in Romania, by enabling the digital payments solution for the online platform of Romania’s mobile telecom leader, Orange.

The two companies are thereby continuing their long-term partnership, focused on developing and implementing the most innovative and secure technologies, with the integration of one of the most modern and efficient solutions in the digital payments landscape. At the same time, MasterCard and Orange Romania are reaffirming their joint efforts meant to promote electronic payments, as well as to broaden and diversify the array of digital payments available to consumers locally, according to MasterCard.

The enablement of MasterPass, scheduled for completion in March this year, will provide consumers with a simplified payment experience through their MasterPass digital wallets; by simply clicking or tapping the “Buy with MasterPass” checkout option, users will no longer be required to fill their address and card details when making a payment.

“MasterCard is one of the global leaders in terms of driving the movement toward digital payments, with our products and solutions setting the standard when it comes to connecting consumers with the technology of the future. We are delighted to have in Orange a partner that shares our vision: providing consumers with the latest services, extending benefits and improving their payment experience – this is what makes an authentic partnership” said Gabriel Ghiță, Head of New Business Central and Eastern Europe, MasterCard.

MasterPass is currently present in 29 countries worldwide and has recorded, in-between March and September 2015, a monthly average increase of 40%, in terms of number of transactions, thereby proving the consumers satisfactions with the product.

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“Our customers are increasingly moving towards online payments, which is why we want to meet this trend, by bringing innovation and the technological advances in every step of their interaction with Orange Romania. The digital wallet launched in partnership with MasterCard will provide customers that frequently make online payments with the possibility of one-click payments, a simple and fast payment experience on all connected channels,” has stated Julien Ducarroz, Chief Commercial Officer, Orange Romania

MasterPass is MasterCard’s digital payments solution that simplifies the shopping experience, allowing consumers to pay using their preferred digital wallet, from any device, anywhere MasterPass is accepted. The MasterPass checkout service provides retailers seeking a growth in their transactions’ volumes and speed with a simple method of accepting payments, through digital wallets made from around the world, thus ensuring a simplified, faster and safe payment experience for their busy customers. MasterPass provides issuers, partners and retailers with a wide array of digital wallet capabilities – from turnkey specifications to specifically tailored solutions.


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