The FINANCIAL — MasterCard and United Bank for Africa (UBA) unveiled a personalized debit card in Nigeria, dubbed the UBA “All About U” Card, according to MasterCard, a technology company in the global payments industry.
The unique MasterCard card can be customized with elements such as images, colors and more. The launch of the product in partnership with UBA is in harmony with MasterCard’s vision to advance a cashless society in Nigeria where consumers enjoy the security and convenience of electronic payments.
Using the design software which seamlessly integrates with the bank’s card management system, the newly launched card blends UBA’s branding elements with the customers’ creative imagination, making them a ‘partner-in-design’, while creating a sense of loyalty and enhancing affinity, according to MasterCard.
“Nigeria is steadily embracing a cashless society and MasterCard is fully committed to creating avenues through which consumers are reminded of the value and benefits of electronic payments such as safety and convenience. The UBA “All About U” card signals the arrival of payment options and platforms that incorporate the preferences of consumers across different segments and we are pleased to partner with UBA to make this a reality,” said Omokehinde Ojomuyide, Vice President and Area Business Head for MasterCard in West Africa.
“We know that one size does not fit all, so we constantly innovate to help customers choose services that meet their unique needs. This platform enables customers to design their cards in the comfort of their homes and later collect MasterCard secured code at their UBA branch. This code is verified before any transaction is completed,” said Mr. Adedeji Olowe Head of Cards at UBA.
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