Online dating has become an increasingly integral part of how people find love and connection in the modern world. Match Group CEO Bernard Kim notes that the company’s platforms, which include Tinder, Hinge, and Match.com, have nearly 15 million paid users, indicating the relevance and essentialness of online dating. Surveys show that while dating has become more complicated, especially amidst the COVID-19 pandemic, the number of adults interested in pursuing a relationship remains high. This has contributed to the projected increase in online dating users, expected to reach 65.86 million by 2028.
Under Match Group CEO Bernard Kim’s leadership, the company has continued to experience growth, with Q1-2024 earnings up nine percent yearly. Kim emphasizes that digital ways to create connections are more than just a fad; they’re effective at bringing together like-minded individuals using everything from interests to algorithms. In fact, 70 percent of dating app users experience a romantic relationship, demonstrating that online bonds can lead to real-life connections.
Online dating apps offer several benefits, including the ability to meet people outside one’s current sphere of influence and streamline the process of introducing oneself. Match Group CEO Kim underscores the imperative that dating apps help create meaningful connections, stating, “At Match Group, we are fueled by our mission to create meaningful connections for every single person worldwide.” This mission is particularly important for certain demographics, such as the LGBTQIA+ community, where over 60 percent of couples meet online. This inclusivity is a testament to the value and acceptance that online dating can provide.
As Match Group CEO, Kim guides the company in further diversifying online dating options for users through the responsible and safe use of technology. Artificial intelligence engines continue to process data and work to match individuals based on more specific criteria, including behavior patterns and user preferences. Additional measures to authenticate user profiles can help reduce the number of duplicate or fake accounts, saving genuine users’ time and energy and mitigating any perceived risk. These safety measures are in place to ensure that users feel secure and protected in their online dating journey.
While not every online dating encounter ends in a successful romance, Match Group CEO Bernard Kim emphasizes that dating apps have been proven to work, and evolving technology stands to help make even more precise and inventive matches for people moving forward. Online dating has become a mainstay in how people connect with others in an age dominated by digital technologies that can close gaps, eliminate geographies, and pair the best matches. As Kim states, “This quest of wellness, happiness—it really comes down to those moments.”
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