The FINANCIAL — Mazda Motor Corporation announced on December 24 global production of new-generation of vehicles featuring SKYACTIV TECHNOLOGY and KODO-Soul of Motion design has exceeded three million units, with production of almost 3,050,000 units*1 as of the end of November 2015. The milestone was reached approximately four years after production of the Mazda CX-5 started at Hiroshima Plant in November 2011.
Mazda’s new-generation lineup includes the Mazda CX-5, third generation Mazda6 (known as Atenza in Japan), third generation Mazda3 (Axela), fourth generation Mazda2 (Demio), Mazda CX-3 and Mazda MX-5 (Roadster). These models are produced in Hiroshima and Hofu in Japan, Thailand, China and Mexico, as well as being assembled in Russia, Vietnam and Malaysia, according to Mazda.
“The entire Mazda Group is united by single-minded desire to deliver our customers driving pleasure. That’s why we take on so many challenges,” said Mazda’s President and CEO, Masamichi Kogai. “Those efforts have paid off, and we have been able to exceed the three million-unit mark because our new-generation models have proven so popular with customers all over the world. We are grateful to each and every customer who chose one of our cars. Moving forward, Mazda continues to work hard to brighten people’s lives through car ownership and aim to become a “one-and-only” brand that builds a special emotional bond with customers.”
Mazda’s aim is to deliver driving pleasure and outstanding environmental and safety performance to all customers. In order to achieve this, every car in the new-generation lineup is equipped with SKYACTIV TECHNOLOGY: completely redesigned engines, transmissions, vehicle bodies and chassis which dramatically enhance the fundamental performance of the vehicle. All of these models were designed under the KODO-Soul of Motion design theme which expresses the strength and beauty animals in motion. Mazda has enhanced its brand presence by creating a group of vehicles marked by a strong and consistent design message.
In addition, new-generation models offer a new level of driving pleasure, with a human-centered design philosophy that makes it possible to achieve the ideal driving position; i-ACTIVSENSE advanced safety technologies that aid the driver in recognizing hazards, avoiding collisions and reducing the severity of accidents when they cannot be avoided; and the Mazda Connect*2 new-generation connectivity system which brings the fun and convenience of your smartphone into your car in a safe and appropriate format.
Mazda’s new-generation models have also enjoyed critical acclaim, racking up over 200 awards worldwide. The CX-5, Demio and Roadster each won Car of the Year Japan, and Atenza was named RJC Car of the Year. Overseas, Mazda2, MX-5 and CX-3 have each won Red Dot Awards, one of the most influential design awards in the world.
Mazda unveiled the seventh model of its new-generation lineup at the Los Angeles Auto Show in November. The all-new Mazda CX-9 three-row mid-size crossover SUV is a high-end model tailored for the North American market, which the company expects to account for 80 percent of annual global sales of 50,000 units per year. The all-new CX-9 will further strengthen the new-generation lineup when it goes on sale, starting from North America in spring 2016.