The FINANCIAL — By pooling all sales activities for imported and locally produced passenger cars under the umbrella of Beijing Mercedes-Benz Sales Service Co. Ltd., Daimler has established the structural set-up for the optimization of sales operations in China, thus paving the way for sustainable growth, according to Daimler AG.
On this basis, the company is pushing ahead with the ongoing development of its sales operations for what is set to be Mercedes-Benz’s most important passenger car market in the future – as illustrated by numerous current examples: a special unit dedicated to China is being set up at Central Sales in Stuttgart, the Chinese dealer network is undergoing fast-track development, a multi-stage after-sales initiative has been started, and basic and advanced training capacities and training measures for sales and dealership staff are subject to continual expansion.
“We have taken numerous measures for our Chinese business in the past six months and are proceeding step by step. May saw a continuation of the positive sales trend from the previous months and we are keeping our foot on the gas together with the sales organization in Germany,” says Hubertus Troska, the member of Daimler’s Board of Management responsible for China. “Together with the expansion and rejuvenation of our product range, a decisive factor for our sustained success is the consistent development of our dealer network, among other things. In this way we are continually opening up cities and regions in which Mercedes-Benz has not previously had an adequate presence,” Troska added.
In order to serve the Chinese automobile market even more effectively – also in the context of the Mercedes-Benz 2020 growth strategy – a special unit has been set up at Central Sales in Stuttgart under the name of “Sales Management China” to coordinate all passenger car sales functions relating to the Chinese market and to pool these functions at the company’s headquarters. The aim is to address challenges, market requirements and specific needs relating to Chinese business even more effectively and to provide the colleagues in China with ideal support from headquarters. An important advantage of this closer collaboration is that it will enable the needs of the Chinese market to receive even greater consideration in key decisions relating to sales and products in future, thereby fulfilling a crucial condition for sustained growth in China, according to Daimler AG.
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