The FINANCIAL — Mercedes-Benz reported its best-ever July results and started the second half of the year successfully by selling 116,790 units and generating growth of 20.0%, according to Daimler AG.
It has delivered 811,227 vehicles to customers since the beginning of the year (+8.1%). The success of its new E-Class and its new compact models contributed particularly to the brands strong sales growth. In July it generated especially strong growth in the United States, China and Russia. In Europe the company continued to increase its sales and won market shares in nearly all European markets. Since the beginning of the year, Mercedes-Benz is the premium brand number one in Germany and the United States, according to Daimler AG.
“Having performed impressively in the first six months of this year, we shifted up another gear in July," said Dr Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. "The new E-Class has proved a resounding success, our compact models are more popular than ever and, since mid-July, we have also been delivering our new S-Class to customers in Europe. This young model mix will enable us to generate further growth in the second half of this year,” “Our target for 2013 as a whole is to raise the sales of passenger cars to more than 1.4 million Mercedes-Benz vehicles,” he added.
Despite the tough market conditions prevailing in Europe, Mercedes-Benz increased its sales in July by a further 15.5% to 54,096 units, winning a larger share of nearly all its markets. In the United States the company sold 23,648 vehicles in July (+22.5%), which was yet another all-time record and enabled it to win further market share. In the Asia/Pacific region Mercedes-Benz sold 31,146 vehicles in July, which was a quarter more than in the corresponding month of 2012, according to Daimler AG.
The Mercedes-Benz compact models are now more popular than ever with customers: 28,787 vehicles of the A-Class, B-Class and CLA-Class were sold in July, which was twice as many units as in the previous year. The compact models provide many new customers with their first introduction to the brand with the star: For example, around 50 percent of A-Class customers in Europe previously drove a vehicle by a different carmaker.
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