The FINANCIAL — If your company has a limited budget for outdoor advertisement, but still plans to have a lot of its images on the streets, then call Sarke Outdoor. The company that owns 4,000 square meters of billboards in Tbilisi has already reduced its prices for the Christmas period. Clients can enjoy special rates on advertisements on the largest billboards in Tbilisi, including those situated on the highway to Tbilisi international airport.
Company representatives told The FINANCIAL that clients are being offered 25-50% OFF on billboards situated on the highway to Tbilisi International Airport.
“We are oriented at assisting the whole segment of Georgian business; small, medium and large businesses. That’s why each customer, ordering even the smallest size billboard, will benefit from a 25% discount. Our New Year campaign will last for a month. Sales are offered to all clients who will make orders in this period,” Bidzina Jikhvadze, Director of Sarke Outdoor, told The FINANCIAL.
In an interview with The FINANCIAL Jikhvadze explains how to save money on outdoor advertisements.
“Sarke Outdoor did not face serious problems after the August war. The number of our consumers has increased since that time. Our clients became more active before Christmas and the New Year. But still, besides the current stabilization, we took into account the entire economical situation and decided to support our local business, offering them unprecedented discounts on outdoor advertisements.”
The main advantage of Sarke Outdoor is accessible prices for most the effective outdoor banners in Georgia. We have billboards in every district of the capital Tbilisi, in the most central streets and in the suburbs. Our main advantage is that we don’t offer billboards in overloaded districts. For example, on Pekini and Vaja Pshavela streets you’ll need to pay for at least five billboards to get the desired result.”
“Besides billboards Sarke has advertisement boards on roofs and walls. Sarke Outdoors covers almost all strategically important objects and districts,” Jikhvadzes says. “The billboards of Sarke Outdoor are open to every creative idea.”
“Every company is oriented at starting the New Year with new initiatives and we decided to make such a big surprise for our clients; to encourage them with sales and stand next to them in these bad times. As for further developments, we are always focused at installing the newest tendencies of the international market. Sarke Outdoors participated in exhibitions in the USA and China, devoted to the outdoor’s latest development and plans to implement these innovative ideas in 2009. Sarke outdoors currently owns over 4,000 square metres of billboards in Tbilisi. We also plan to assimilate the regions in the nearest future.”
Jikhvadze says that the main goal of the advertisements is attracting people and popularizing products. No matter where your customer is from. That’s why prices of Sarke Outdoor are the same for each district of Tbilisi. “All of our billboards are located in crowded places,” Jikhvadze says.
“Sarke Outdoor Advertising cooperates with the leading companies in Georgia. Amongst others are Geocell, TBC Bank, Elit Electronics, Mobi, Axis, Iberia, Tex Group, Aversi and Ici Paris. Each customer is free in choosing a billboard for him, even by internet. Our customers can easily find the whole price list and destination of billboards on each district at our web page www.sarkeoutdoor.ge. But we are always glad to give advice. Which place is better to advertise your product? Everything depends on the type of product and audience you are focused at. For Pepsi, we offered billboards close to universities. For oil companies we advise choosing billboards on highways. It’s also profitable to make outdoor advertisements next to petrol stations.”
“If you have a limited budget for advertisements, contact Sarke Outdoor as we have already reduced our prices.”
Company Sarke Outdoor Advertising is a daughter company of Sarke Group which has actively worked on the Georgian outer advertising market since 2003. Sarke Outer Advertising was founded as an independent company in 2007 and it is one of the leaders on the outer advertising market today.
Sarke Outdoor Advertising has the advertising billboards in all the districts of city. Each advertising billboard is located at the place of a meeting of people (Delisi underground, Vagzali square, Didube underground, Rustaveli underground, Kolmeurneoba square, the Airport, territory around the university, etc.).
Sarke Outdoor Advertising offers different outer advertisements to its clients: one-sided and two-sided billboards, advertisement bridges on the highways, advertisement constructions of different types on buildings and roofs, light boxes.
The company is searching for new advertising areas because of customers’ requests and offers them places which are profitable for the company’s business.
Sarke Outdoor Advertising is founding new technologies at present in Georgia. It will soon be possible to show advertisement in the streets of Tbilisi by new means – like Trivision, Scrolling. TV sets will also be set up where the different advertisements of different companies will be shown.
Written By Madona Gasanova