The FINANCIAL — Current economic conditions are having a serious impact on many businesses in Georgia. However, the company Metra Development is launching a new marketing campaign, converting USD 1 to GEL 1.75. The company plans to maintain a stable environment even during the current devaluation of the national currency. Offering unprecedented payment terms is a form of social responsibility that Metra Development will offer to its customers throughout the existing tough financial crisis.
Metra Development entered the Georgian market in 2007. Since then the company has gained an important place in the Georgian real estate field.
Metra Group has been operating in the real estate market for more than 10 years, overseeing the development of multiple real estate projects with the company’s extensive experience. Metra Group is developing new housing estates, adjusted to modern life, oriented towards both comfort and quality.
The international experience of Metra Group gives a successful reflection of the activities of Metra Development Company in Georgia. The Company is also the co-author of one of the most advanced residential complex developments in Tbilisi – Park Town.
Metra Development’s mission and aim is the development and rehabilitation of new districts. Park Town and Metra Park projects are clear examples of this.
Natalia Glinskaya, CEO at Metra Development, talked about the new conditions of purchasing apartments at Metra Development. In her interview with The FINANCIAL, Glinskaya underlined the advantages of Metra Development.
Glinskaya was appointed the CEO of Metra Development in 2014. Up until then she was the CFO of the company. Glinskaya has been involved in the development sector since 2008. From 2004-2007 she worked for USAID, and she holds a Master’s degree in finance.
Q. The recent dramatic devaluation of the Georgian Lari against the USD has already caused a price growth for construction materials, which accordingly has caused an increase in the cost of apartments. Against this background, how do you manage to offer such unprecedented conditions?
A. Providing different and high quality products has always been the main goal of Metra Development. However, in the existing economic situation we carry the responsibility to create comprehensive and stable conditions of cooperation with consumers. Call it our corporate social responsibility.
Q. Is this campaign only valid in the case of single payments, or can consumers that choose a partial payment programme also benefit from it?
A. The offer works in the case of a single payment. Consumers are also offered internal interest-free instalments till the complex gets fully filled up.
Q. Besides the price, what are the additional advantages of your projects?
A. The uniqueness of Metra Development is its location. The Bagebi residence has become the best place to live in Tbilisi for many reasons. Fresh air, space, greenery and being just a short distance from the centre of the city is a small list of reasons why people should choose an apartment at Metra Development. The project also has other advantages. Specifically, we offer apartments with Metra Standards conditions. This means: a full frame heating system, radiators, air conditioning and fire alarm.
Q. Which projects are you offering as part of your campaign?
A. As part of the campaign we are offering customers apartments at the Metra Development residential complex (Vake-Saburtalo district, Bagebi). The cosy accommodation of Metra Park consists of twenty 5-6 storey residential blocks. Each of the apartments ranges from 59-215 square meters of living space.
All interested individuals will be able to benefit from the terms of our campaign from 1 March.
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