The partnership includes enterprise and commercial elements.
- Under this agreement,
GameStopwill standardize its back-end and in-store solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform, empowering associates with integrated experiences across its business operations including finance, inventory, eCommerce, retail and point of sale. This will enable store associates the ability to access omni-channel insights about customer preferences and purchasing history, real time information on product availability, subscriptions, pricing, and promotions in order to provide a differentiated and personalized in-store customer experience.
- Additionally, associates will be equipped with new
MicrosoftSurface devices that will transform the in-store experience and help unlock new retail experiences in the future. The mobility of MicrosoftSurface will allow associates to move freely within the store footprint, meeting the needs of customers faster and more efficiently. MicrosoftSurface devices have already been an important part of the digital modernization strategy for store management.
- As part of its transformation,
GameStopplans to roll out Microsoft365 and MicrosoftTeams to its stores, empowering more than 30,000 store associates with enhanced productivity and collaboration tools. With Teams, store associates will more easily be able to ask questions and share insights with one another, enabling them to provide a better customer experience. Associates will also benefit from enhanced security and identify management capabilities.
- Following decades as an essential provider of the
MicrosoftXbox gaming platform and services, GameStophas expanded its Xbox family of product offerings to include Xbox All Access, which provides an Xbox console and 24 months of Xbox Game Pass Ultimate to players with no upfront cost. GameStopand Microsoftwill both benefit from the customer acquisition and lifetime revenue value of each gamer brought into the Xbox ecosystem.
“GameStop has become a popular destination for gamers to find their favorite video games, hardware and accessories, socialize with others in the community, try out new games, and get educated on the latest tips and trends,” said