The FINANCIAL — Microsoft and Nissan Motor announced a strategic relationship to collaborate and create a next-generation dealer management system based on Microsoft Dynamics CRM.
Using the powerful foundation of Microsoft Dynamics CRM and the automotive industry expertise of Nissan, the two companies will blend dealer and customer relationship management and social collaboration tools into a solution that will help Nissan develop a stronger relationship with its customers, drive dealer sales and increase market share on a global scale.
The solution will then utilize the Windows Azure platform, taking advantage of the economies of scale and flexibility offered by Microsoft's public cloud offerings.The new dealer management system will initially be rolled out to Nissan's dealership networks in Japan and other strategic regions across the globe. The system will have the flexibility to be customized for the needs of a specific country, region or automotive manufacturer, with broader availability to be explored in the future.
Nissan also intends to explore how Microsoft Dynamics CRM and Windows Azure can work together as a platform to deploy applications across the company's global network and to standardize its information architecture on the cloud.