The FINANCIAL — Microsoft Corp. on Tuesday opened its sold-out Microsoft Dynamics Convergence 2014 conference with a keynote address from Kirill Tatarinov, executive vice president, Microsoft Business Solutions, according to Microsoft.
The event offers attendees hundreds of sessions showcasing new innovations the company will deliver in the coming months that will help businesses succeed in a customer-centric world.
In his keynote featuring Microsoft Dynamics customers Chobani Inc., City Harvest Inc., Delta Air Lines, Lotus F1 Team, New Belgium Brewery Co. and Weight Watchers International Inc., Tatarinov called on businesses to change their approach and adopt a customer-centric view to enable them to deliver meaningful customer interactions. In this era of the customer, he underscored the importance of technology combined with cultural changes in the organization as critical for businesses to gain insight into their customers’ needs and deliver experiences that help build lasting relationships.
To help businesses deliver amazing customer experiences, Microsoft unveiled a comprehensive set of new capabilities across its business solutions portfolio. The additions will allow organizations to take advantage of cloud services, run agile operations that exceed customer needs, and help engage them on their terms across the Web, social, apps and mobile fronts to help fuel growth, according to Microsoft.
“Technology has changed the social fabric, transforming how we engage, connect and interact with one another,” Tatarinov said. “In this era of the customer, experience is the new currency. Microsoft is best positioned to help businesses deliver amazing experiences for people at work and on the go,” Tatarinov added.
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