The FINANCIAL — Mitsubishi Motors North America, Inc. (MMNA) reported August 2015 sales of 8,289, an increase of 22.1 percent from August 2014. This is the brand’s 18th consecutive month of year-over-year sales increases. Year-to-date sales are up 24.4 percent over the same period in 2014.
Featuring over 100 engineering and design improvements, the 2016 Outlander seven-passenger crossover vehicle went on sale in August and showed strong results. Total August sales for the Outlander were 2,188, which accounted for its best August sales in 12 years; an increase of 92.9 percent over August 2014, according to Mitsubishi Motors.
“August was another strong sales month of consecutive year-over-year increases for Mitsubishi Motors,” said Don Swearingen, executive vice president, MMNA. “But what is really exciting this month is how well the new Outlander is being received by consumers, accounting for 75 percent of total Outlander sales in its first month on-sale. And while this is happening, Outlander Sport is leading the way for the brand alongside stellar sales results from the rest of our core models.”