The FINANCIAL — Mitsubishi Motors North America, Inc. (MMNA) continued its sales momentum in 2017 posting its fifth consecutive calendar year sales increase.
Total 2017 sales were 103,686, an increase of 7.7 percent over 2016, and the first time the brand has surpassed 100,000 vehicles sold since 2007. For the month of December, total sales were 8,501 an increase of 15.1 percent over December 2016.
Mitsubishi’s adventurous Outlander Sport posted its best December sales month ever since the launch of the vehicle in 2010 with total December sales of 3,678 up 47.1 percent compared to December 2016. Not far behind, Outlander recorded sales of 3,018 up 22.4 percent over last year. December also marked the start of sales for the much-anticipated Outlander Plug-in Hybrid Electric Vehicle (PHEV). Featuring a highly efficient 2.0-liter gas engine and two high-performance electric motors, along with Mitsubishi’s superior Super All-Wheel Control (S-AWC) system, the Mitsubishi Outlander PHEV delivers SUV capabilities and EV fuel economy, according to Mitsubishi Motors.
“2017 was a remarkable year for Mitsubishi as we continued our rebuilding effort and posted another year of sales growth. In just five years, Mitsubishi sales have increased nearly 80 percent, and we’re doing that with fleet sales that are lower than industry average,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “With the launch of the Outlander PHEV late this past month and the all-new Eclipse Cross hitting showrooms in March, the brand is poised to continue its strong momentum into 2018.”