The FINANCIAL — Birmingham Airport recently launched two newly designed and interactive children’s pre-flight play areas giving thousands of youngsters jetting off on holiday a fun and engaging experience in the terminal.
The ‘Sky Zone’ airport play zones are designed for 3-10 year olds, and feature Sky Cadet ‘Zoom’, the Airport’s mascot. They are free to use and are located at Gates 3 and 54, serving both departure lounges in the terminal.
The experience begins the moment children check-in and are given an interactive ‘flight pack’, the ultimate airport activity manual, bursting with fun games and puzzles designed to engage, amuse and inspire. As children make their way through the terminal to Sky Zone, floor stickers lead the way and feature clues to activities in the flight pack. Each zone has been specially designed to prevent children from getting ‘bored before they board’ with a selection of interactive games and activities, including a uniquely designed security spot check game, fly pads, a reaction station, a musical mission pod, memory games and many more exciting interactive experiences, according to Birmingham Airport.
David Winstanley, Birmingham Airport’s Chief Operating Officer, said: “For many people their holiday starts the moment they step into the airport. We want both adults and children to find our facilities world class and their experience here memorable and positive.
“The redesigned Sky Zone gives us the opportunity to offer children a fun and exciting play area with games and activities centred on aviation to educate our young passengers about the airport.”
In addition, the airport has launched a new digital platform called Sky Zone Online for older children. This is an interactive digital zone where children can learn about the behind-the-scenes goings-on at the airport featuring animated videos and audio clips and it is available on the airport’s website.
Birmingham Airport worked in partnership with The Business Creative, a creative and entertainment production company which produces immersive entertainment experiences for companies all over the world, to create the Sky Zone areas.
Director of The Business Creative, Jane Maguire, said: “Modernising and relaunching Sky Zone has been such an exciting project. The key to ensuring its success has been to work with the feedback we gathered from parents and children about the previous play area and combining this with the very latest technology to produce an entirely unique airport play experience.
“We discovered parents wanted more energy burning games for younger passengers in a safe and stimulating environment. With this in mind each zone was carefully designed to ensure physical and mental skills were tested such as co-ordination, speed and agility.
“We very much enjoyed working on this ground-breaking concept and we are extremely proud of the unique facilities now on offer to younger passengers at Birmingham Airport.”