The FINANCIAL — Washington, USA-based online travel firm Expedia.com said a study of the American summer traveler it commissioned found that Americans´ love of the open road burns brighter than ever.
50% of Americans plan to take a road trip of more than 200 miles this summer and are 14% likelier to take a road trip in 2013 than they were the year prior, according to the firm's American Traveler study, which was conducted by pollster Harris Interactive.
IN an effort to make summer travel easier and more rewarding, Expedia said has simultaneously launched a new travel blog called “Expedia Viewfinder,” pairing the resources of the online travel agency with the deep travel knowledge of a diverse set of independent travel bloggers, according to Harris Interactive Inc.
Expedia Viewfinder aims to give readers extensive travel content, including real-time travel coverage from around the world alongside insights for travelers across categories, such as the budget-minded, the luxury-minded, LGBT, solo wanderers, couples and families.
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