More children than ever experienced LEGO play in 2015 as a result of 19% sales growth

The FINANCIAL — The LEGO Group continued its global expansion and reached children in all regions of the world in 2015.

This was enabled by strong performance of new product innovations, such as LEGO DIMENSIONS, LEGO Star Wars, LEGO NINJAGO and LEGO Elves, and a continued high interest in core LEGO themes such as LEGO City, according to LEGO Group.

“2015 was a fantastic year for us as a company dedicated to inspire and develop children through play.  Across the year we estimate that approximately 100 million children had a LEGO experience – be it through playing with great LEGO products, in schools via LEGO® Education materials or by participating in local community activities or receiving product donations driven by the LEGO Foundation across the world,” says Jørgen Vig Knudstorp, President & Chief Executive Officer, the LEGO Group.

Key 2015 results 

• Revenue growth excluding foreign exchange impacts was 19% year over year on a local currency basis.

• Revenue increased by 25% in DKK to DKK 35.8 billion against DKK 28.6 billion in 2014.

• The year’s operating profit increased to DKK 12.2 billion against DKK 9.7 billion in 2014 – an increase of 26%.

• Net profit was DKK 9.2 billion compared to DKK 7.0 billion in 2014 – an increase of 31%.

• Injury rate per million work hours was 1.4 compared to 1.7 in 2014.

• More than 90% of waste from production sites recycled.

• The number of employees in the LEGO Group increased from 14,762 at the end of 2014 to 17,294 at the end of 2015.

John Goodwin, Executive Vice President & Chief Financial Officer, the LEGO Group, comments on the financial results:

“We have achieved significant growth in sales every year for a decade now, and it is highly satisfactory that we can deliver yet another year of double digit sales growth. I am excited that we have achieved this growth, driven by innovation and global expansion, while maintaining our focus on product quality and safety. Importantly, we are also seeking to balance our short-term growth with our long-term capability development, as investments in production and organisation capacity have continued at pace in 2015 and will continue in the coming period.”