The FINANCIAL — comScore, a leader in measuring the digital world, reported U.S. retail e-commerce spending for the first 25 days of the November – December 2011 holiday season.
For the holiday season-to-date, $12.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Black Friday saw $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26-percent increase versus Black Friday 2010. Thanksgiving Day, while traditionally a lighter day for online holiday spending, achieved a strong 18-percent increase to $479 million.
As the online channel increasingly influences offline shopping behavior, consumers turned to Black Friday sites on the web to conduct research in advance of the day’s events. comScore analyzed several Black Friday deal sites for the five days ending Black Friday compared to the corresponding days last year, finding that bfads.net led the pack with 3.9 million unique visitors, up 51 percent versus last year.
TheBlackFriday.com followed with 3.2 million visitors while also posting the strongest year-over-year growth at 137 percent.Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.
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