The FINANCIAL — Vodafone, one of the world's leading international mobile communications groups and Mobile TeleSystems OJSC (“MTS” – NYSE: MBT), one of the leading telecommunications providers in Russia and the CIS, have announced at the Saint Petersburg International Economic Forum 2010 the planned launch of 360 from MTS – an innovative suite of Internet services that integrate a customer’s social networks, email and mobile content in an intuitive and friendly user experience.
360 from MTS is based on the Vodafone 360 service and has been adapted for the Russian market.
“360 from MTS raises the bar for mobile user experience by creating a truly integrated interface for access to mobile Internet services. The service is unique in its ability to expand the reach of innovative services to a wide range of subscribers, as it can be installed on virtually any mobile device. The launch of 360 from MTS is an important step in the implementation of our 3i strategy which stands for integration, Internet and innovation. We are confident of its success in the Russian market, given the increasing demand for mobile Internet and content services in our country,” commented Mikhail Shamolin, President and CEO of MTS.
Pieter Knook, Director of Internet Services at Vodafone Group said: "We are delighted at the development of our Vodafone 360 service to embrace the Russian market. This is an important step in the relationship between our two organizations. A significant amount of work has gone into developing the Russian version of 360 People, which we are proud is being demonstrated on the MTS stand at the Saint Petersburg International Economic Forum 2010, and I congratulate our two respective teams on this achievement."
The commercial launch of 360 from MTS is planned for the 4th quarter of 2010.