Nestlé, a trusted name in baby food globally, is reinforcing its commitment to high-quality, nutritious products for infants and young children in Georgia. With nearly two decades in the country, Nestlé has built a solid reputation among parents, who prioritize safe and healthy food options for their little ones.
Nestlé Georgia offers a diverse selection of flavors in infant cereals, fruit and vegetable purees, and ready-to-eat meals, catering to various price segments while adhering to World Health Organization standards and local regulations.
A strong emphasis on product quality and safety undergirds Nestlé’s operations in Georgia. The company employs rigorous quality control measures throughout the production process, from sourcing raw materials to final packaging. Nestlé adheres to established food safety regulations and is dedicated to ensuring that all ingredients are high-quality and safe, with a focus on traceability and transparency in the supply chain.
Dmitry Alekseenko, Country Business Manager Caucasus and General Director of Nestlé Georgia, told Golden Brand that Nestlé Georgia is committed to understanding consumer trends and preferences in order to maintain its leadership position in the baby food market. Through comprehensive market research and collaborative efforts with medical institutions, the company ensures that mothers are well-informed on proper infant nutrition. This partnership helps align Nestlé’s offerings with the latest health guidelines.
Q. Congratulations on Nestlé being recognized as the number one baby food brand at the Golden Brand Awards in Georgia! What do you think contributed to this achievement?
A. Nestlé’s distinction as the leading baby food brand at the Golden Brand Awards can be attributed to several key elements, including its unwavering commitment to quality and a successful brand portfolio. Renowned for producing high-quality and nutritious baby food products, Nestlé has earned the trust of parents around the globe. Over the years the company has cultivated a strong brand reputation, emphasizing the importance of providing safe and healthy food options for all age groups, including infants. Our ongoing dedication to innovation in product development and our responsiveness to the evolving needs of consumers further enhance our standing. In summary, Nestlé’s emphasis on quality, brand reputation, effective marketing strategies, customer trust, and innovation has likely played a significant role in its recognition as the top baby food brand at the Golden Brand Awards in Georgia.
Q. What Nestlé products are currently available in Georgia?
A. Nestlé has a nearly twenty-year history in Georgia with its office in Tbilisi. Throughout this time we have striven to satisfy consumer needs in every phase of life with our categories: Nutrition (NESTOGEN®, NAN®, GERBER®), Confectionary (KITKAT®, NESTLE®, GOODMIX®, NUTS®, BON PARI®), Dairy and Breakfast Cereals (NESQUIK®, BISTROV®, NESTLÉ®, KHRUTKA®, FITNESS®, KITKAT® Cereal), Culinary (MAGGI®), Coffee (NESCAFÉ®), Nestlé Professional (modern innovative solutions for HoReCa), Nestlé Health Science (WOBENZYME®, PHLOGENZYME®, SOLGAR®, PURE®), Pet food (PURINA®: PRO PLAN®, FELIX®, PURINA ONE®, GOURMET®, DARLING®, CHOW®).
Nestlé offers in Georgia a diverse range of baby food products, beginning with infant formulas and extending to complementary foods for older children. Our selection includes infant cereals available in a wide selection of flavors, fruit and vegetable purees, as well as ready-to-eat meals in puree form. Our products are available across various price segments, ensuring compliance with both World Health Organization standards and Georgian legislation.
An important note: We believe that breastfeeding is the ideal starting point for infants and fully support the recommendation of the World Health Organization to exclusively breastfeed during the first six months of life. This should be followed by the introduction of appropriate nutritional supplements alongside continued breastfeeding until the age of two.
Q. Can you share some insights into how Nestlé Georgia ensures the quality and safety of its baby food products?
A. Nestlé, as a leading multinational corporation, places a high priority on the quality and safety of its products, particularly in the realm of baby food. To uphold these standards, Nestlé implements stringent quality control measures throughout the entire production process, from the sourcing of raw materials to the manufacturing and packaging of the final products.
Nestlé strictly adheres to established food safety standards and regulations to ensure that its baby food products meet industry-wide safety requirements. The company is committed to sourcing high-quality and safe ingredients, with a strong emphasis on traceability and transparency within the supply chain.
Nestlé conducts comprehensive testing of its baby food products to confirm that they are based on all-natural ingredients, ensuring the highest quality for consumers.
Additionally, Nestlé invests significantly in research and development to innovate and enhance its baby food offerings, ensuring that they provide optimal nutrition and safety for infants and young children.
Nestlé also values the feedback of consumers and caregivers, using this to continuously improve its baby food products and address any safety concerns or issues. It is important to note that a hotline is provided on product packaging, allowing consumers to contact us with questions or to report any negative experiences.
Q. How does Nestlé stay ahead of consumer trends and preferences in the baby food market in Georgia?
A. Nestlé remains at the forefront of the baby food market by prioritizing market research, nutritional innovation, and sustainability. We offer a diverse range of products tailored to various stages of a baby’s development, as well as local preferences.
Furthermore, we actively collaborate with medical institutions to enhance mothers’ understanding of proper nutrition for infants from a medical perspective. This partnership ensures that our offerings are informed by the latest health guidelines and recommendations.
Nestlé is committed to meeting consumer demands for convenience, transparency, and ethical sourcing. By focusing on these key areas, we ensure that our products remain relevant and attractive to caregivers in Georgia.
Q. Can you discuss the challenges you faced in the baby food market and how you surmounted them?
A. The most significant challenge we face is the declining birth rate, which has decreased by 17% over the past five years, coupled with intense competition. Currently, there are over 15 manufacturers in the market. In this competitive environment, it is particularly gratifying to have been awarded the title of Golden Brands for the seventh time.
Our success can be attributed to our commitment to high product quality, effective communication with medical personnel, and ensuring the accessibility of our products in every corner of the country.
Q. How does Nestlé Georgia engage with healthcare professionals and parents to promote informed choices in infant nutrition?
A. In compliance with the International Code of Marketing of Breast-milk Substitutes (WHO Code), Nestlé refrains from directly promoting infant formula to parents. Instead, we prioritize engaging healthcare professionals by providing scientifically backed, evidence-based information about infant nutrition to assist them in guiding their recommendations. This engagement is conducted in a non-commercial manner, ensuring that healthcare professionals are equipped with the knowledge necessary to advise parents appropriately.
We offer educational materials to healthcare providers, including training sessions and informational resources, aimed at supporting informed decisions regarding infant feeding practices. Our focus is on promoting the benefits of breastfeeding while providing clear and responsible information about infant nutrition options, without undermining breastfeeding preferences.
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