The FINANCIAL — NEW YORK; Oct. 10, 2011 – Accenture has launched Accenture CAS release 9, a new version of its suite of software solutions for the consumer goods industry.
The enhanced platform will help consumer goods companies improve operational efficiencies across the sales, marketing and field service functions, reduce software ownership costs, grow cross-border operations, accelerate implementation of the software and improve sales performance.
This latest version of the Accenture CAS suite of software continues to be licensed in an on-premise model as well as in the cloud as a managed service. This key development supports companies as they realize the benefits of an integrated customer management and mobility platform, complemented by a suite of Accenture business services that deliver incremental value beyond the traditional boundaries of subscription-based software.
The key enhancements that Accenture CAS release 9 delivers for consumer goods companies include:
- Next Generation Direct Store Delivery (DSD) featuring additional functionality that supports all mobile and sales processes and extends and completes the support of closed-loop customer management and mobility processes including pre-sales, van-sales and direct store delivery;
- Improved Trade Promotion Optimization (TPO) that features a formal methodology for assessing the quality of consumption data and its impact on a consumer goods manufacturer’s promotion analytics – increasing the speed to value;
- Accenture CAS operated in the Cloud as a Managed Service with software functions to fit CPG company demands delivered via cloud-based infrastructure including application management, infrastructure management and optional device management.
“Consumer goods companies demand support for their sales forces in all established and emerging markets across all direct and indirect channels, and this ninth generation of the Accenture CAS software suite is our response,” said Henning Fromme, senior executive at Accenture and Product Strategy and Development lead for Accenture’s consumer goods software business. “The Accenture CAS platform delivers a complete customer management and mobility solution, enabling companies to meet the inherent challenges of operating in diverse markets. This assists them in managing large, diverse and mobile sales forces, and enables them to better optimize routes, reduce data costs and improve customer collaboration.”
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