The FINANCIAL — Award winning design rethinks the shape of digital cameras.
Best Buy Co., Inc. (NYSE:BBY) and Casio America, Inc.on April 18 announced the availability of the Casio TRYX, the new shape-shifting, high-performance digital camera from Casio. The device comes in black or a white version that is exclusive to Best Buy, and can be purchased at Best Buy stores nationwide and on bestbuy.com for $249.99, according to the Best Buy.
TRYX is an award-winning 12.1 megapixel camera with a sleek, innovative design that allows users to turn, twist, hang and stand the camera to capture images at nearly any angle. Its 21mm ultra-wide angle lens takes slow-motion video and 360-degree panoramic vistas while recognizing moving objects and faces to limit distortion and blurring.
“We’re excited to offer a camera with so many options for easy-to-use customization,” said Lisa Farrell, SVP, general manager portable electronics for Best Buy. “TRYX provides a unique addition to our wide assortment of digital imaging products, and reflects Best Buy’s desire to bring the latest and greatest technology to our customers.”
The partnership with Casio highlights Best Buy’s commitment to supplying a full range of high-quality digital imaging offerings for all its customers, from individuals and families looking to
capture and share memorable moments to industry professionals requiring top performing products and service. The wide assortment of digital imaging products at Best Buy and on bestbuy.com includes camcorders, point-and-shoot cameras, Digital SLRs and a broad array of photography accessories.
“TRYX is more than just a few fun twists and turns. It’s a high-quality camera with innovative features that allow the user to be creative and customize their images instantly,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America, Inc. “Best Buy is the perfect partner for us because they have a rich history in the digital imaging space and their employees have the expertise and knowhow to help customers discover all that TRYX has to offer.”
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