New Study Shows Europeans Expected to Vacation at Home this Year

The FINANCIAL — Waterloo, Belgium – Holidaymakers across Europe are expected to spend more vacations in their own country this year.

The FINANCIAL — Waterloo, Belgium – Holidaymakers across Europe are expected to spend more vacations in their own country this year. MasterCard’s holiday travel trends findings from a Euromonitor survey show that 2014 will see a 114% increase in ‘staycations’ by Europeans – more than doubling the number of people who holidayed in their own country in 2013. These anticipated 1.14 billion homestay holidays suggest Europeans are sticking to what and where they know when it comes to making the most of time-off. France tops the poll of nations where travellers will explore rest and relaxation in their own country rather than abroad, followed by Spain, Germany, the UK and Ukraine, according to MasterCard.

The same report found that Europeans look for familiarity and reassurance right from the start: over half (56%) of us say recommendations from friends, colleagues and relatives are most important when planning trips. And even when we do reach our holiday destination, we continue to look for reliability and comfort in our pastimes and activities: nearly half (46%) of Europeans chose a beach holiday over more adventurous pursuits in 2013.

“With so much to offer in Europe, it’s unsurprising that holidaymakers are set to remain in their own countries. Europeans seem to avoid the supposed anxiety of leaving their comfort zone, and tend to explore what is closest to them. But no matter how near or far we travel for our well-earned break, exploring holiday destinations and broadening horizons needn’t be a stressful experience,” Javier Perez, President MasterCard Europe, said.

“The fact Europeans are looking for reassurance on their travels – whether relaxing on the beach or climbing a mountain – shows our need for a reliable and safe companion when travelling. In response to the findings, we remind all travellers that holidaying can always be safe and simple,” Javier Perez added.

Here are MasterCard’s top tips to keep your journey smooth and finances secure along the way:

Try new ways to pay. Travellers’ cheques are on their way out. Cashless payment methods, including mobile and contactless, can make your life easier when travelling
Make the most of your card. Know the services linked to your card, like security, travel and leisure services that could make your trip even more special
Call ahead. Tell your bank or financial institution where you’re heading so they can help you faster if anything goes wrong
Be prepared. Make a list of the cards you’ll have with you, and save the ‘Lost & Stolen Card’ number to your phone if you need to block it.
Live Priceless. Whether a staycation or a travelling abroad, check out www.priceless.com and find special offers and experiences that can make your trip even better.